Original article by Alice Uribe
The Australian Financial Review – Page: 17 : 13-Jul-17
Association of Superannuation Funds of Australia CEO Martin Fahey says a super fund’s brand seems to be a higher priority for the Millennial generation than the fees they pay. Newer funds such as Spaceship and Grow Super have been popular with younger Australians, despite having fees that are higher than average. Fahey rejects suggestions that younger people are easily taken in by marketing hype, arguing that they are in fact "very sophisticated" consumers.
THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED, SPACESHIP FINANCIAL SERVICES PTY LTD, GROW SUPER, AUSTRALIAN BUREAU OF STATISTICS, ZUPER, MOBI SUPER, TYRO PAYMENTS, TIDSWELL FINANCIAL SERVICES LIMITED, RICE WARNER ACTUARIES PTY LTD, ATLASSIAN CORPORATION PLC