CONSUMER BEHAVIOR – AUSTRALIA

Fat margin retailers must fear Amazon

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Original article by Sue Mitchell
The Australian Financial Review – Page: 19 : 24-Nov-16

Roy Morgan Research CEO Michele Levine says Australian retailers with high margins, a large market share and growing online sales will be most vulnerable if Amazon enters the domestic market. Levine, who has presented Roy Morgan’s latest "State of the Nation" report on the retail sector, adds that Aldi and other international grocery chains with physical stores are a greater risk to Coles and Woolworths in the near-term, as most people still do not buy groceries online. Likewise, the low margins of consumer electronics retailers such as JB Hi-Fi means they are less vulnerable to competition from Amazon.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, BABY BUNTING GROUP LIMITED – ASX BBN, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, CITIGROUP PTY LTD

Image conscious: how Australians view different department stores

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-16

A Roy Morgan Single Source survey has found that 22.6% of Australians aged 14+ (3.6 million people) buy something at Kmart in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 19.5% of Australians (3.1 million) make a purchase at Target and 18.9% (3 million) shop at Big W in an average four weeks. One common denominator shared by the three stores is the perception that each "has a wide choice of products". Almost 42% of Australians think Target fits this description, 45.1% feel the same way about Kmart and 49.2% think Big W has a wide choice of products. Meanwhile, 10.0% of Australians (or 1.6 million people) making a purchase at Myer in an average four weeks and 4.7% (760,000) buying something at David Jones. The most commonly held perception of these stores is less about low prices and more about quality, which evidently impacts on customer volume.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED

Savers’ contributions after tax plunge 29pc

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Original article by Sally Patten
The Australian Financial Review – Page: 5 : 23-Nov-16

Data from the Australian Regulation & Prudential Authority shows that after-tax superannuation contributions fell by 29 per cent year-on-year in the September 2016 quarter, to $A3.7bn. Post-tax contributions totalled $A19.2bn in the year to September, which is 17 per cent lower than previously. Jordan George of the SMSF Association and Profectus Financial Group’s Mark Fenech attribute the downturn in contributions to uncertainty regarding the Federal Government’s proposed super reforms.

CORPORATES
AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, SMSF ASSOCIATION, PROFECTUS FINANCIAL GROUP PTY LTD, AUSTRALIAN LABOR PARTY

Zooming in on mobile phone switching: Broadie vs Byron

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ who own a mobile phone are likely to switch their Mobile Service Provider in the next 12 months. Analysis shows that there are 59 suburbs and towns across Australia where residents are at least 50 per cent more likely than average to switch mobile provider in the next year. The Melbourne suburb of Broadmeadows has the highest level of mobile owners who are likely to switch providers, at 30 per cent. At the other end of the spectrum, only seven per cent of residents of Byron Bay in New South Wales plan to switch mobile providers.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with risk and life insurance declines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among Australians aged 14+ with risk and life insurance policies was 67.5 per cent in the year to October 2016, compared with 69.3 per cent during the year to October 2015. The survey also shows that 96.8 per cent of policy holders would be at least "fairly likely" to renew their insurance with their existing company, but only 35.3 per cent would be "extremely likely" to do so. Asteron Life has the highest level of customer satisfaction among the 13 largest risk and life insurers, at 78.1 per cent, ahead of Insuranceline (73.8 per cent) and Allianz (73.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ASTERON LIFE LIMITED, INSURANCELINE HOLDINGS PTY LTD, ALLIANZ AUSTRALIA LIMITED, AMP LIFE LIMITED, AIA AUSTRALIA LIMITED, ONEPATH AUSTRALIA LIMITED, SUNCORP INSURANCE AND FINANCE, COMMINSURE, MLC LIMITED, ZURICH AUSTRALIA LIFE INSURANCE LIMITED, REAL INSURANCE

Gourmet Tasmania or beachy Queensland? Our most popular holiday activities by state

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2016, has found that 10.7 million Australians aged 14+ reported that their last holiday was domestic. Almost half overall (49.4%) visited friends and/or relatives during their trip, although this rose to 52.6% of people whose last holiday was in New South Wales, and fell to 42.9% of those who visited Tasmania. Wining and dining was the second-most popular domestic-holiday activity (23.4%), although this rose to 39.1% for holiday-goers who visited Tasmania and fell to 20.2 per cent of those who visited NSW. Meanwhile, some 23.2% of domestic holiday-goers went shopping, and Victoria is above average for this particular activity, with 27.1%. Tasmania is the top spot for culture: 31.6% of people who took their last holiday there went to a museum (compared with 11.2% of all domestic holiday-goers), and 22.7% went to an art gallery (compared with 7.8% overall).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MUSEUM OF OLD AND NEW ART

Recycling a way of life for Aussies…but that doesn’t necessarily mean we’re a nation of greenies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

A Roy Morgan Single Source survey has found that 91.1 per cent of Australians aged 14+ agreed with the statement "I try to recycle everything I can" in the year to September 2016. This compares with 81.3 per cent in the year to September 2001. The survey also shows that Australians aged 14-17 remain the least likely to recycle (69.7 per cent in 2001 and 81.7 per cent now). The 65+ age group is still the most likely to recycle, rising from 89.2 per cent in 2001 to 93.8 per cent in 2016. Meanwhile, 63.2 per cent of Australians now agree that "At heart I’m an environmentalist", down from 68.8 per cent in 2001, while 26.1 per cent of the population now believes that "Threats to the environment are exaggerated", up from 22.2 per cent in 2001.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Pumpkin Patch’s demise: a sign of the times

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-16

A Roy Morgan Single Source survey has found that 128,000 Australians aged 14+ made at least one purchase at children’s clothing chain Pumpkin Patch in an average four weeks during the year to June 2016, compared with 220,000 in the year to June 2014. Its customer numbers had consistently eclipsed those shopping at Cotton On Kids until the last year, when 133,000 Australians shopped at Cotton On Kids in an average four weeks. Meanwhile, the number of people shopping for children’s clothes at Kmart in an average four weeks has risen from 559,000 to 712,000 since 2014. Pumpkin Patch is not the only kids’-wear retailer to have lost customers in the past few years: Target, Big W and Best & Less have all lost ground.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PUMPKIN PATCH (AUSTRALIA) PTY LTD, COTTON ON KIDS PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, HENNES OCH MAURITZ AB, ZARA, UNIQLO AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

5.6 million will watch 2016 Melbourne Cup

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

Today’s Melbourne Cup will be one of the most-watched sporting events of the year, with 5.6 million Australians 14+ (29%) expected to tune in to watch the race on TV, new research from Roy Morgan shows – but the audience has flipped over the past decade from being mostly under 50 to mostly over 50. The Melbourne Cup’s audience has declined by almost a million Australians over the last decade from 6.5 million (39%) in 2006. However the horse race on the first Tuesday every November remains among the most-watched sporting events in the country: just behind the AFL Grand Final (6.4 million) and State of Origin matches (6.0 million) – and ahead of the NRL Grand Final (5.3 million).

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP

Chicken wars not just between Coles and Woolworths

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-16

A Roy Morgan Single Source survey has found that 84.4% of Australians consume chicken in an average week, while 77.0% drink milk and 70.0 % eat bread/toast in the same period. The survey also shows that 89.0% of people who mainly shop at Coles and 88.5% of those who mainly shop at Woolworths eat chicken in any given seven days. Meanwhile, 28.4% of Australians visited at least one fast-food chicken restaurant in any given four weeks in the year to June 2016, compared with 29.2% in the year to June 2015. The proportion of Woolworths and Coles shoppers who visited at least one fast-food chicken restaurant in any given four weeks has fallen from 33.1% to 30.4% and from 30.8% to 30.0% respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, ALDI STORES SUPERMARKETS PTY LTD, KFC, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD