Gourmet Tasmania or beachy Queensland? Our most popular holiday activities by state

November 10, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2016, has found that 10.7 million Australians aged 14+ reported that their last holiday was domestic. Almost half overall (49.4%) visited friends and/or relatives during their trip, although this rose to 52.6% of people whose last holiday was in New South Wales, and fell to 42.9% of those who visited Tasmania. Wining and dining was the second-most popular domestic-holiday activity (23.4%), although this rose to 39.1% for holiday-goers who visited Tasmania and fell to 20.2 per cent of those who visited NSW. Meanwhile, some 23.2% of domestic holiday-goers went shopping, and Victoria is above average for this particular activity, with 27.1%. Tasmania is the top spot for culture: 31.6% of people who took their last holiday there went to a museum (compared with 11.2% of all domestic holiday-goers), and 22.7% went to an art gallery (compared with 7.8% overall).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MUSEUM OF OLD AND NEW ART

Recycling a way of life for Aussies…but that doesn’t necessarily mean we’re a nation of greenies

November 9, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

A Roy Morgan Single Source survey has found that 91.1 per cent of Australians aged 14+ agreed with the statement "I try to recycle everything I can" in the year to September 2016. This compares with 81.3 per cent in the year to September 2001. The survey also shows that Australians aged 14-17 remain the least likely to recycle (69.7 per cent in 2001 and 81.7 per cent now). The 65+ age group is still the most likely to recycle, rising from 89.2 per cent in 2001 to 93.8 per cent in 2016. Meanwhile, 63.2 per cent of Australians now agree that "At heart I’m an environmentalist", down from 68.8 per cent in 2001, while 26.1 per cent of the population now believes that "Threats to the environment are exaggerated", up from 22.2 per cent in 2001.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Pumpkin Patch’s demise: a sign of the times

November 3, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-16

A Roy Morgan Single Source survey has found that 128,000 Australians aged 14+ made at least one purchase at children’s clothing chain Pumpkin Patch in an average four weeks during the year to June 2016, compared with 220,000 in the year to June 2014. Its customer numbers had consistently eclipsed those shopping at Cotton On Kids until the last year, when 133,000 Australians shopped at Cotton On Kids in an average four weeks. Meanwhile, the number of people shopping for children’s clothes at Kmart in an average four weeks has risen from 559,000 to 712,000 since 2014. Pumpkin Patch is not the only kids’-wear retailer to have lost customers in the past few years: Target, Big W and Best & Less have all lost ground.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PUMPKIN PATCH (AUSTRALIA) PTY LTD, COTTON ON KIDS PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, HENNES OCH MAURITZ AB, ZARA, UNIQLO AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

5.6 million will watch 2016 Melbourne Cup

November 1, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

Today’s Melbourne Cup will be one of the most-watched sporting events of the year, with 5.6 million Australians 14+ (29%) expected to tune in to watch the race on TV, new research from Roy Morgan shows – but the audience has flipped over the past decade from being mostly under 50 to mostly over 50. The Melbourne Cup’s audience has declined by almost a million Australians over the last decade from 6.5 million (39%) in 2006. However the horse race on the first Tuesday every November remains among the most-watched sporting events in the country: just behind the AFL Grand Final (6.4 million) and State of Origin matches (6.0 million) – and ahead of the NRL Grand Final (5.3 million).

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP

Chicken wars not just between Coles and Woolworths

October 28, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-16

A Roy Morgan Single Source survey has found that 84.4% of Australians consume chicken in an average week, while 77.0% drink milk and 70.0 % eat bread/toast in the same period. The survey also shows that 89.0% of people who mainly shop at Coles and 88.5% of those who mainly shop at Woolworths eat chicken in any given seven days. Meanwhile, 28.4% of Australians visited at least one fast-food chicken restaurant in any given four weeks in the year to June 2016, compared with 29.2% in the year to June 2015. The proportion of Woolworths and Coles shoppers who visited at least one fast-food chicken restaurant in any given four weeks has fallen from 33.1% to 30.4% and from 30.8% to 30.0% respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, ALDI STORES SUPERMARKETS PTY LTD, KFC, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD

Fruit juice brands fighting for shrinking market (except for trend-buster Nudie)

October 26, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

A Roy Morgan Single Source survey has found that 5.3 million Australians aged 14+ (26.9 per cent of the population) reported drinking packaged fruit juice in any given seven days in the year to June 2016. This compares with 6.6 million (35.2 per cent) in the year to June 2012. The survey also shows that 6.2 per cent of Australians drink supermarket-branded packaged fruit juice, ahead of Golden Circle (5.8 per cent) and Berri (5.7 per cent). Men (27.6 per cent) are slightly more likely than women (26.3 per cent) to consume packaged fruit juice, with young people of both genders being the most avid consumers. Meanwhile, the number of Australians who agree with the statement "I often buy drinks from juice bars" has risen from just under 1.6 million to just over 1.8 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOLDEN CIRCLE LIMITED, BERRI LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD

Vodafone set to launch NBN service – and over half a million customers already want to switch their fixed broadband provider

October 24, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 3.5 million Australians aged 14+ have a mobile phone with Vodafone, while 2.5 million of these Vodafone mobile customers (71 per cent) also have fixed broadband at home, including almost one in 10 who are already on the National Broadband Network. The survey, which was carried out in the six months to September 2016, also shows that 550,000 of Vodafone’s mobile customers are already intending to switch fixed broadband provider in the next 12 months, while 22 per cent are very or fairly likely to switch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, DODO INTERNET PTY LTD, IPRIMUS, VOCUS COMMUNICATIONS LIMITED – ASX VOC

Motorcycle racing’s declining but dedicated TV audience (and some good news for James Boag and Bundaberg Rum!)

October 21, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE

Strike a pose: Yoga is the fastest growing fitness activity

October 14, 2016roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ did yoga in the 12 months to June 2016, compared with five per cent in 2008. The proportion of women doing yoga has risen from 8.0 per cent to 15 per cent over the last eight years, with the 35-49 and 50+ age groups recording the fastest growth in participation. However, just five per cent of Australian men participate in yoga, although men aged 25 to 34 have recorded the biggest growth in participation across any age and gender segment.