CONSUMER BEHAVIOR – AUSTRALIA

What’s in store for The Store? Fairfax readers spend big in the $2.6billion online retail clothing market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Nov-16

As detailed in Roy Morgan’s latest State of the Nation report, Australia’s online shopping market is now worth an estimated $41.3billion per year. In the 12 months to September 2016, the Cross-Platform Audiences for Fairfax’s three leading mastheads were all more likely than average to shop online – and spent more when they did. The result is that Fairfax readers contribute far more than their fair share to the online shopping market. Some 21% of Australians (aged 14+) read the "Sydney Morning Herald" in print and digital, but this audience contributes 33% of all money spent online. Likewise, 15% read "The Age", but 20% of online shopping dollars come from them. Meanwhile, 7% read the "Australian Financial Review", but their value to the online shopping market is almost double, at 13%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, THE STORE

State of the Nation 26: Australian Retail Industry

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Nov-16

Roy Morgan Research CEO Michele Levine has presented the latest State of the Nation Report, with a special Spotlight on Australian Retail. The State of the Nation Report looks at the "invasion" of overseas retailers like H&M, ALDI, Costco, Zara – and in 2017 online giant Amazon, the battle for the online shopping dollar across a range of categories, the vital importance to retailers of properly identifying their customers and the desire of many consumers to have an increasingly "frictionless" retail experience. Levine says that although overall spending on discretionary commodities declined slightly, by 2%, over the past year, retailers are in fact more confident about the future now than they were a year ago – although it appears this very confidence is helping to attract more and more international retailers to "attack" what they perceive as the "rich pickings" available in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, ALDI EINKAUF GMBH & CO OHG, COSTCO WHOLESALE CORPORATION, ZARA, AMAZON.COM INCORPORATED, UNIQLO COMPANY LIMITED, BUNNINGS GROUP LIMITED, DELIVEROO, FOODORA, UBEREATS, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, DICK SMITH HOLDINGS LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

‘Experiences’ over ‘things’: Aussies spending more on leisure and entertainment, but less on discretionary commodities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Nov-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent almost $A105bn on things in the year to June 2016. Australians purchased around 85.5 million "discretionary commodities" between them, the recently launched State of the Nation Retail Spotlight from Roy Morgan Research reveals. Some 54.7 per cent of Australians bought at least one item of clothing in any given four weeks during 2015-16, ahead of Hardware/Home DIY/Plant and Garden products (22.4%), and Footwear (21.7%). However, compared with the 2014/2015 financial year, expenditure on discretionary commodities is down 2.0%, while expenditure on leisure and entertainment has risen by $A10bn to $A137bn year-on-year.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Snapchat being used by 4m Australians every day

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 25-Nov-16

Social media company Snapchat estimates that its video and photo sharing platform is used by four million Australians each day, including 25 per cent of smartphone users. The 18-24 age group accounts for 31 per cent of Snapchat’s users in Australia, ahead of the 25-34 age demographic. Snapchat has secured a number of commercial partnerships, which have included the ARIA awards and the Seven Network’s coverage of the 2016 Olympic Games.

CORPORATES
SNAPCHAT INCORPORATED, AUSTRALIAN RECORDING INDUSTRY ASSOCIATION LIMITED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, DAN MURPHY’S, CHANEL AUSTRALIA, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, McDONALD’S AUSTRALIA LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, MYER HOLDINGS LIMITED – ASX MYR, EMARKETER INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FACEBOOK INCORPORATED, INSTAGRAM LLC, TWITTER INCORPORATED, THE NIELSEN COMPANY

Forget America, the public are voting with their pockets

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Original article by Harold Mitchell
The Sydney Morning Herald – Page: 21 : 25-Nov-16

Australian economist Ross Garnaut warned in a 2013 book that the nation was poised to become an "unlucky country". However, data from Roy Morgan Research highlights the overall health of the domestic economy. The research also shows that Australians are becoming more positive about globalisation, retailers are upbeat about their outlook and consumers are spending more on leisure and entertainment. Meanwhile, rising support for the Federal Opposition in the Morgan poll shows that more Australians believe that the Government is taking the nation in the wrong direction.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fat margin retailers must fear Amazon

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Original article by Sue Mitchell
The Australian Financial Review – Page: 19 : 24-Nov-16

Roy Morgan Research CEO Michele Levine says Australian retailers with high margins, a large market share and growing online sales will be most vulnerable if Amazon enters the domestic market. Levine, who has presented Roy Morgan’s latest "State of the Nation" report on the retail sector, adds that Aldi and other international grocery chains with physical stores are a greater risk to Coles and Woolworths in the near-term, as most people still do not buy groceries online. Likewise, the low margins of consumer electronics retailers such as JB Hi-Fi means they are less vulnerable to competition from Amazon.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, BABY BUNTING GROUP LIMITED – ASX BBN, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, CITIGROUP PTY LTD

Image conscious: how Australians view different department stores

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-16

A Roy Morgan Single Source survey has found that 22.6% of Australians aged 14+ (3.6 million people) buy something at Kmart in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 19.5% of Australians (3.1 million) make a purchase at Target and 18.9% (3 million) shop at Big W in an average four weeks. One common denominator shared by the three stores is the perception that each "has a wide choice of products". Almost 42% of Australians think Target fits this description, 45.1% feel the same way about Kmart and 49.2% think Big W has a wide choice of products. Meanwhile, 10.0% of Australians (or 1.6 million people) making a purchase at Myer in an average four weeks and 4.7% (760,000) buying something at David Jones. The most commonly held perception of these stores is less about low prices and more about quality, which evidently impacts on customer volume.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED

Savers’ contributions after tax plunge 29pc

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Original article by Sally Patten
The Australian Financial Review – Page: 5 : 23-Nov-16

Data from the Australian Regulation & Prudential Authority shows that after-tax superannuation contributions fell by 29 per cent year-on-year in the September 2016 quarter, to $A3.7bn. Post-tax contributions totalled $A19.2bn in the year to September, which is 17 per cent lower than previously. Jordan George of the SMSF Association and Profectus Financial Group’s Mark Fenech attribute the downturn in contributions to uncertainty regarding the Federal Government’s proposed super reforms.

CORPORATES
AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, SMSF ASSOCIATION, PROFECTUS FINANCIAL GROUP PTY LTD, AUSTRALIAN LABOR PARTY

Zooming in on mobile phone switching: Broadie vs Byron

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ who own a mobile phone are likely to switch their Mobile Service Provider in the next 12 months. Analysis shows that there are 59 suburbs and towns across Australia where residents are at least 50 per cent more likely than average to switch mobile provider in the next year. The Melbourne suburb of Broadmeadows has the highest level of mobile owners who are likely to switch providers, at 30 per cent. At the other end of the spectrum, only seven per cent of residents of Byron Bay in New South Wales plan to switch mobile providers.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with risk and life insurance declines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among Australians aged 14+ with risk and life insurance policies was 67.5 per cent in the year to October 2016, compared with 69.3 per cent during the year to October 2015. The survey also shows that 96.8 per cent of policy holders would be at least "fairly likely" to renew their insurance with their existing company, but only 35.3 per cent would be "extremely likely" to do so. Asteron Life has the highest level of customer satisfaction among the 13 largest risk and life insurers, at 78.1 per cent, ahead of Insuranceline (73.8 per cent) and Allianz (73.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ASTERON LIFE LIMITED, INSURANCELINE HOLDINGS PTY LTD, ALLIANZ AUSTRALIA LIMITED, AMP LIFE LIMITED, AIA AUSTRALIA LIMITED, ONEPATH AUSTRALIA LIMITED, SUNCORP INSURANCE AND FINANCE, COMMINSURE, MLC LIMITED, ZURICH AUSTRALIA LIFE INSURANCE LIMITED, REAL INSURANCE