CONSUMER BEHAVIOR – AUSTRALIA

Blockbusters drive cinema attendance to new heights

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS

More Australians now have SVOD than Foxtel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million) had access to one or more types of paid TV services in their home in the six months to August 2016. The survey also shows that 28 per cent of Australians (5,595,000 people) have Subscription Video on Demand, while 27 per cent (5,309,000) have linear pay-TV. The bulk of SVOD’s growth is attributable to Netflix, but other services can now be found in the homes of around 1.4 million Australians. However, over 60 per cent of these subscribers also have Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, YOUTUBE RED, FOXTEL PLAY, FETCHTV PTY LTD

Long holidays not an option for most Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that of the 13.8 million Australians aged 14+ who took at least one holiday in the past year, more than 45 per cent were away for just three or less nights on their last trip. In contrast, just 4.1 per cent took off for a month or more. Holidays of between four and seven nights accounted for 15 per cent of travellers, while 12.9 per cent were away for between eight and 14 nights. From there, numbers drop dramatically, with just 4.7 per cent taking a holiday of 15-21 nights and 3.3 per cent enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Play time: where Aussies buy their toys and games

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

eBay is Australia’s top shopping website but OzBargain’s community forum is the fastest growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

More Australians than ever are shopping online. A Roy Morgan Single Source survey has found that 7.8 million Australians aged 14+ visited eBay in an average four weeks in the 12 months to June 2016 – more than double its nearest competitor Amazon (3.8 million). Kogan.com and Groupon reach just over 1.3 million visitors each. OzBargain is Australia’s fastest-growing shopping-related website, now with 948,000 unique monthly visitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN, GROUPON AUSTRALIA PTY LTD, SCOOPON.COM.AU PTY LTD, CATCH-OF-THE-DAY.COM.AU, OZBARGAIN, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, GRAYSONLINE AUCTIONEERS, CUDO PTY LTD, DEALS.COM.AU PTY LTD, GOOGLE INCORPORATED, LASOO PTY LTD, SPREETS PTY LTD

Technology Early Adopters are pioneers for much more than just new technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

A Roy Morgan Research Single Source survey, which was carried out in the year to June 2016, has found that 3.7 million Australians aged 14+ (19 per cent) can be classified as Technology Early Adopters. Always first to purchase and use new technologies, Technology Early Adopters are well educated with high incomes and risk-taking tendencies. 27 per cent of Technology Early Adopters agree they are often the first to buy new home entertainment or electronic equipment, compared with 15 per cent of all Australians.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fewer Australians paying to see the doctor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Single Source survey has found that the proportion of Australians paying for a visit to the doctor in an average four-week period has declined over the past decade. In the 12 months to June 2007, 31.8 per cent of Australian adults paid for a doctor’s visit in an average four weeks. By March 2016, this figure had fallen to 27.6 per cent. Unexpectedly, Australians earning between $A150,000 and $A199,999 saw the most dramatic drop in paid doctor’s visits. Between July 2006 and June 2007, nearly 45 per cent of people in this income range paid for a doctor’s visit in an average four weeks. As of June 2016, that figure had declined to 29.8 per cent, a decrease of more than 30 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY

The tea party: Australians love a cuppa

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million people) drank at least one cup of tea in any given week during the year to June 2016. This compares with 49 per cent, or 9.6 million people, in the previous 12 months. Meanwhile, the average volume consumed has risen from 9.1 cups per person to 9.5 cups per person. The survey also shows that 55 per cent of women drink at least one cup of tea in an average week, compared with 45 per cent of men, while Australians aged 65+ are the most likely to drink tea in any given week.

CORPORATES
ROY MORGAN RESEARCH LIMITED

SUVs drive growth in new car market (and size matters)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 2,331,000 Australians aged 14+ intend to buy a new vehicle in the next four years. This includes 634,000 who intend to do so within the next 12 months. The survey also shows that 885,000 Australians intend to buy an SUV in the next four years, which is almost 20 per cent higher than 12 months ago. Meanwhile, the number of Australians who intend to buy a new Toyota in the next four years has risen by 70,000, ahead of Hyundai (up 37,000) and Mitsubishi (up 28,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MITSUBISHI MOTORS AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, BMW AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD

Australia’s most popular travel agents and the holiday-goers more (or less) likely to use them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that just over 13.7 million Australians aged 14+ took at least one holiday in the year to June 2016. Some 7.3 million (52.8 per cent) reported using a travel agent or tour operator for at least one of the trips they took – more than double the number (3.2 million) that did not use one at all. The survey also shows that 12.6 per cent of Australian holiday-goers used Flight Centre for at least one trip, ahead of online accommodation service Booking.com (11.4 per cent), Wotif.com (6.8 per cent), Webjet (6.1 per cent) and Airbnb (5.5 per cent). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that members of the Social Flyers community are most likely to have booked their holiday via Flight Centre (22.5 per cent), while Rural Traditionalists (4.0 per cent) are least likely to have used Flight Centre.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, AIRBNB AUSTRALIA PTY LTD