CONSUMER BEHAVIOR – AUSTRALIA

eBay is Australia’s top shopping website but OzBargain’s community forum is the fastest growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

More Australians than ever are shopping online. A Roy Morgan Single Source survey has found that 7.8 million Australians aged 14+ visited eBay in an average four weeks in the 12 months to June 2016 – more than double its nearest competitor Amazon (3.8 million). Kogan.com and Groupon reach just over 1.3 million visitors each. OzBargain is Australia’s fastest-growing shopping-related website, now with 948,000 unique monthly visitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN, GROUPON AUSTRALIA PTY LTD, SCOOPON.COM.AU PTY LTD, CATCH-OF-THE-DAY.COM.AU, OZBARGAIN, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, GRAYSONLINE AUCTIONEERS, CUDO PTY LTD, DEALS.COM.AU PTY LTD, GOOGLE INCORPORATED, LASOO PTY LTD, SPREETS PTY LTD

Fewer Australians paying to see the doctor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Single Source survey has found that the proportion of Australians paying for a visit to the doctor in an average four-week period has declined over the past decade. In the 12 months to June 2007, 31.8 per cent of Australian adults paid for a doctor’s visit in an average four weeks. By March 2016, this figure had fallen to 27.6 per cent. Unexpectedly, Australians earning between $A150,000 and $A199,999 saw the most dramatic drop in paid doctor’s visits. Between July 2006 and June 2007, nearly 45 per cent of people in this income range paid for a doctor’s visit in an average four weeks. As of June 2016, that figure had declined to 29.8 per cent, a decrease of more than 30 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY

SUVs drive growth in new car market (and size matters)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 2,331,000 Australians aged 14+ intend to buy a new vehicle in the next four years. This includes 634,000 who intend to do so within the next 12 months. The survey also shows that 885,000 Australians intend to buy an SUV in the next four years, which is almost 20 per cent higher than 12 months ago. Meanwhile, the number of Australians who intend to buy a new Toyota in the next four years has risen by 70,000, ahead of Hyundai (up 37,000) and Mitsubishi (up 28,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MITSUBISHI MOTORS AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, BMW AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD

The tea party: Australians love a cuppa

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million people) drank at least one cup of tea in any given week during the year to June 2016. This compares with 49 per cent, or 9.6 million people, in the previous 12 months. Meanwhile, the average volume consumed has risen from 9.1 cups per person to 9.5 cups per person. The survey also shows that 55 per cent of women drink at least one cup of tea in an average week, compared with 45 per cent of men, while Australians aged 65+ are the most likely to drink tea in any given week.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s most popular travel agents and the holiday-goers more (or less) likely to use them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that just over 13.7 million Australians aged 14+ took at least one holiday in the year to June 2016. Some 7.3 million (52.8 per cent) reported using a travel agent or tour operator for at least one of the trips they took – more than double the number (3.2 million) that did not use one at all. The survey also shows that 12.6 per cent of Australian holiday-goers used Flight Centre for at least one trip, ahead of online accommodation service Booking.com (11.4 per cent), Wotif.com (6.8 per cent), Webjet (6.1 per cent) and Airbnb (5.5 per cent). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that members of the Social Flyers community are most likely to have booked their holiday via Flight Centre (22.5 per cent), while Rural Traditionalists (4.0 per cent) are least likely to have used Flight Centre.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, AIRBNB AUSTRALIA PTY LTD

The final Olympics tally: Seven reaches nearly three million through digital platforms

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that 14,778,000 Australians aged 14+ tuned in to watch the 2016 Rio de Janeiro Olympic Games. Some 13.2 million (94 per cent) watched TV coverage on channels 7, 7HD, 7TWO and 7MATE, while Seven’s digital platforms found a combined audience of over 2.9 million people: 1,735,000 streamed coverage directly through the Olympics on 7 website or app (with 1,243,000 and 829,000 users respectively), and 1,571,000 engaged with Seven’s Olympics content through its social media accounts on Facebook, Twitter and Instagram. Meanwhile, over 1.4 million Australians caught up on some Olympics highlights via YouTube, including the 7Olympics channel.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, YOUTUBE INCORPORATED

9 in 10 Aussie teens now have a mobile (and most are already on to their second or subsequent handset)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-16

A Roy Morgan Single Source survey has found that 91 per cent of Australian teens aged 14-17 (or just over one million) have a mobile phone. The survey, which was carried out in the year to June 2016, also shows that 94 per cent of teens who are mobile phone owners have a smartphone, while 75 per cent are already on to their second or subsequent handset. Meawhile, 78 per cent of mobile-owning teens say someone else pays for all or most of their usage charges, and 62 per cent got their current mobile handset brand new. Some 65 per cent are using prepaid and 35 per cent are on a postpaid plan – almost the exact reverse of the ratio in the general population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, ALDIMOBILE, BOOST MOBILE

No half-measures for Aussie chocolate lovers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Aug-16

A Roy Morgan Single Source survey has found that 17.4 per cent of Australians aged 14+ consumed at least one Cadbury 50g chocolate bar in an average four-week period in the year to March 2016, well ahead of Kit Kat (12.8 per cent), Cadbury-owned Cherry Ripe (11.8 per cent), Mars Bar (9.3 per cent) and Snickers (6.7 per cent). In total, 52.8 per cent of Australians consume at least one chocolate bar in an average four-week period, while 55.8 per cent of chocolate-bar eaters also eat block chocolate, well above the national average of 42.8 per cent. Meanwhile, 25.7 per cent of chocolate-bar eaters also consume boxed chocolates, compared with the population average of 18.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED, MARS AUSTRALIA PTY LTD

Three million Australians active in the blogosphere

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ (3,024,000 people) read or added comment to blogs or forums, or managed a blog themselves in an average four-week period during the year to June 2016. The survey also shows that 1,713,000 Australians read or added comment to someone else’s online journal or blog, 1,226,000 viewed or contributed to online forums, and 480,000 created or managed an online journal or blog themselves. Meanwhile, almost 1.1 million Australians read or add comment to an online newspaper blog in an average four weeks, with "The Saturday Paper" and "The Mercury" having the highest level of engagement (26 per cent and 24 per cent of visitors respectively).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Magazine Audience Accumulation now in ASTEROID

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

Magazine Audience Accumulation, now in ASTEROID, gives agencies and their advertisers the ability to plan smarter investments in magazines. Applying the insights into how magazine audiences grow – or accumulate over time – provides the evidence to put "magazines first" as part of a multi-media campaign. Roy Morgan Research has long measured and reported the readership of magazines, delivering the final tally of how many Australians read an average issue over its life. Now planners are able to understand how magazine audiences accumulate as subscribers and purchasers read a magazine, and pass it on to others, who pass it on again. From 23 August 2016, media planners will be able to hit specific reach targets by week using the new flighting ability in ASTEROID, Roy Morgan’s industry-standard media planning software, which is relied upon by the majority of Australian agencies.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAGAZINE NETWORKS, BAUER MEDIA AUSTRALIA PTY LTD, PACIFIC MAGAZINES PTY LTD