CONSUMER BEHAVIOR – AUSTRALIA

Old lenders losing battle for hearts and minds

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Original article by Michael Bennet
The Australian – Page: 23 : 22-Sep-16

The 2016 global consumer banking survey of professional services firm Ernst & Young shows that just 21 per cent of Australians completely trust that they will receive unbiased advice from their bank. The survey also found that 36 per cent of bank customers have complete trust in their financial institution, compared with 44 per cent of non-bank customers. Meanwhile, 37 per cent of Australian respondents do not consider the products of rival financial providers to be significantly different.

CORPORATES
ERNST AND YOUNG, PRICEWATERHOUSECOOPERS, MACQUARIE GROUP LIMITED – ASX MQG

Holidays waiting to happen: Australian workers, 134 million days of annual leave, and travel plans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that Australians aged +14 who are in the paid workforce have collectively accrued 133,737,000 days of annual leave. The survey, which was carried out in the year to June 2016, also shows that 33.9 per cent of the nation’s 8.5 million paid workers have four or more weeks’ worth of annual leave accrued, while 25.8 per cent have between two and four weeks’ leave and 23.4 per cent have less than two weeks’ leave due. Meanwhile, 80.8 per cent of paid employees in Australia intend to take a holiday some time in the coming 12 months.

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ROY MORGAN RESEARCH LIMITED

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

JB Hi-Fi and The Good Guys: satisfaction guaranteed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Amaysim fixed broadband will hit TPG Telecom hardest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey shows that 26 per cent of Australians aged 14+ who have a mobile phone with Amaysim – which plans to launch fixed broadband plans by the end of 2016 – do not have fixed broadband in the home. The survey, which was carried out in the six months to August, also shows that Amaysim customers are over 50 per cent more likely than average to have fixed broadband with one of TPG Telecom’s brands, including 11 per cent with TPG itself and 12 per cent with an iiNet Group brand. Meanwhile, 19 per cent of Amaysim customers have Telstra fixed broadband and 13 per cent are with Optus.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VOCUS COMMUNICATIONS LIMITED – ASX VOC, DODO AUSTRALIA PTY LTD, IPRIMUS

Blockbusters drive cinema attendance to new heights

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS

More Australians now have SVOD than Foxtel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million) had access to one or more types of paid TV services in their home in the six months to August 2016. The survey also shows that 28 per cent of Australians (5,595,000 people) have Subscription Video on Demand, while 27 per cent (5,309,000) have linear pay-TV. The bulk of SVOD’s growth is attributable to Netflix, but other services can now be found in the homes of around 1.4 million Australians. However, over 60 per cent of these subscribers also have Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, YOUTUBE RED, FOXTEL PLAY, FETCHTV PTY LTD

Long holidays not an option for most Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that of the 13.8 million Australians aged 14+ who took at least one holiday in the past year, more than 45 per cent were away for just three or less nights on their last trip. In contrast, just 4.1 per cent took off for a month or more. Holidays of between four and seven nights accounted for 15 per cent of travellers, while 12.9 per cent were away for between eight and 14 nights. From there, numbers drop dramatically, with just 4.7 per cent taking a holiday of 15-21 nights and 3.3 per cent enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights.

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ROY MORGAN RESEARCH LIMITED

Play time: where Aussies buy their toys and games

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Technology Early Adopters are pioneers for much more than just new technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

A Roy Morgan Research Single Source survey, which was carried out in the year to June 2016, has found that 3.7 million Australians aged 14+ (19 per cent) can be classified as Technology Early Adopters. Always first to purchase and use new technologies, Technology Early Adopters are well educated with high incomes and risk-taking tendencies. 27 per cent of Technology Early Adopters agree they are often the first to buy new home entertainment or electronic equipment, compared with 15 per cent of all Australians.

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ROY MORGAN RESEARCH LIMITED