CONSUMER BEHAVIOR – AUSTRALIA

Audi drivers are the most likely to be in the market for a new car

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-May-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian motorists intend to buy a new car in the next four years. The survey, which was carried out in the year to February 2016, also shows that 28 per cent of Audi drivers intend to buy a new car in the next four years, ahead of Volkswagen (23 per cent), Skoda (21 per cent) and Jeep (20 per cent) drivers. In contrast, drivers of a Hyundai or Suzuki are spot-on average, with 13 per cent intending to buy a new car in the next four years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, VOLKSWAGEN AG, SKODA AUTOMOBILOVA AS, JEEP, HYUNDAI MOTOR COMPANY LIMITED, SUZUKI AUTO COMPANY, MERCEDES-BENZ AG, LAND ROVER, BMW AG, RENAULT AUTOMATION SA, VOLVO CAR CORPORATION, MAZDA MOTOR CORPORATION, SSANGYONG MOTOR COMPANY LIMITED, HONDA MOTOR COMPANY LIMITED, KIA MOTORS CORPORATION, HOLDEN SPECIAL VEHICLES, LEXUS, PEUGEOT AUTOMOBILES AUSTRALIA, ISUZU MOTORS LIMITED, SAAB AUTOMOBILE AB, SUBARU

Keeping it clean: Australia’s air-freshener buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-May-16

A Roy Morgan Single Source survey has found that one in five Australians aged 14+ (or 3.8 million people) buy air fresheners or deodorisers in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that 23.9 per cent of Australians aged 65+ purchase air fresheners or deodorisers in an average four weeks, compared with just 12.3 per cent of under-25s and 16.2 per cent of 25-34 year-olds. Meanwhile, some 20.6 per cent of dog owners, 20.8 per cent of cat owners and 23 per cent of people who own at least one dog and one cat buy air fresheners in any given four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

And Australia’s busiest business travel destination is…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-May-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ reported flying for business purposes on their last domestic flight. The survey also shows that 27.9 per cent of business air-travellers flew to (or within) New South Wales, ahead of Queensland (22.7 per cent) and Victoria (22.3 per cent). The Northern Territory (2.8 per cent) and Tasmania (2.4 per cent) were the least trafficked domestic business destinations.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Decathlon to take on Rebel in Australia’s $1.3 billion sporting equipment market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-May-16

A Roy Morgan Single Source survey has found that 734,000 Australians aged 14+ (3.7 per cent) bought sporting equipment (not including sportswear and sporting footwear) in an average four weeks in the year to March 2016, spending a combined $A1,330m over the year. The survey also shows that Rebel Sport claimed $A254m (19 per cent) of this expenditure, ahead of Amart All Sports ($A50m), Sports Power ($A48m), and Kmart ($A44m).

CORPORATES
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, A-MART ALL SPORTS PTY LTD, SPORTS POWER, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, SUPER RETAIL GROUP LIMITED – ASX SUL, SPORTSCO PTY LTD, STADIUM SPORTS PTY LTD, ANACONDA STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, TARGET AUSTRALIA PTY LTD, EBAY INCORPORATED, DEALSDIRECT.COM.AU PTY LTD, DECATHLON

Over half Australia’s online clothing dollars now stay local – but men still buying more from overseas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-May-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2,414m on men’s and women’s clothing online in the year to December 2015. Australia-based sites (whether online-only stores or the web-stores of traditional bricks-and-mortar retailers) accounted for $A1,366m (56 per cent) of this expenditure, while $A1,048m (44 per cent) went overseas. The survey also shows that women spent over $A1bn on clothes through Australian online stores in 2015, compared with $A550m on international sites. Conversely, Australian men favour international sites for clothes shopping – although their total expenditure is only around half of that of women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Has terrorism affected Australian tourism to Bali?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

Roy Morgan Research’s Holiday Tracker shows that in September 2002, some 147,000 Australians aged 14+ were planning to take their next holiday in Bali. This fell to just 42,000 in October 2002, following the first of the Bali bombings. By November 2002, the number of Australians intending to take their next holiday in Bali had bottomed out at 14,000. It was not until April 2004 that intention returned to pre-bombing levels (148,000). Meanwhile, 87,000 people were intending to take their next holiday in Bali in September 2005, which dropped to 70,000 in October following the second Bali bombing. Just 4,000 people intended to holiday in Bali in January 2006, but this had rebounded to 81,000 by March 2006.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Young and old Aussies go crackers for biscuits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

A Roy Morgan Single Source survey has found that 42.4 per cent of Australians aged 14+ reported eating at least one sweet biscuit in an average seven days in 2015, compared with 46.3 per cent in 2011. Consumption of savoury biscuits/crackers was relatively stable at 32.4 per cent (down from 33.1 per cent in 2011). The survey also shows that 51.6 per cent of Australians aged 65+ eat sweet biscuits in an average seven days, ahead of under-18s (46.5 per cent). In contrast, 36.3 per cent of under-18s and 36.2 per cent of over-65s eat savoury biscuits in an average seven days.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Feeling fragrant: Australia’s perfume and aftershave buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Apr-16

A Roy Morgan Single Source survey has found that 1,509,000 Australians aged 14+ bought women’s perfume in an average four weeks during the year to December 2015, compared with 1,140,000 in 2013. Likewise, the number of Australians who purchased men’s aftershave/cologne increased from 1,192,000 in 2013 to 1,345,000 in 2015. The survey also shows that Australians who are married or in a de facto relationship are more likely than their single/unmarried counterparts to buy fragrance for the opposite gender.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Foot traffic: shopping for men’s sports shoes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-16

A Roy Morgan Single Source survey has found that 791,000 Australians aged 14+ bought men’s sporting shoes in any given four-week period in the year to December 2015, compared with 728,000 in 2014. The survey also shows that 9.2 per cent of Australians bought buying men’s sporting footwear at Rebel Sport in an average four weeks in 2015, ahead of Rivers (8.1 per cent) and The Athlete’s Foot (6.3 per cent). Meanwhile, Australians spend an average of $A108 on men’s sporting footwear, but the average customer spend at The Athlete’s Foot is $A177, followed by Foot Locker ($A146).

CORPORATES
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, RIVERS (AUSTRALIA) PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, FOOT LOCKER AUSTRALIA INCORPORATED, NIKE AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED

LinkedIn pips Seek on total website visitor numbers, but job-seekers are yet to get networking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 3,332,000 Australians aged 14+ (17 per cent) visited the LinkedIn website in an average four weeks in the year to December 2015 (up 60 per cent compared with 2012). Meanwhile, 3,197,000 visited Seek (up 28 per cent). Just over a million Australians visit both websites within the same four-week period, leaving each with over two million exclusive visitors. The survey also shows that 23 per cent of satisfied workers visit LinkedIn in an average month, while 17 per cent of them visit Seek. However, 36 per cent of dissatisfied workers visit Seek and 27 per cent visit LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN LIMITED, SEEK LIMITED – ASX SEK, INDEED INCORPORATED, CAREERONE PTY LTD, MYCAREER.COM.AU, ADZUNA AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ