CONSUMER BEHAVIOR – AUSTRALIA

Supermarket sweep: ALDI’s share of the Aussie market still rising

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Apr-16

A Roy Morgan Single Source survey has found that ALDI held 12.1 per cent of the total supermarket market as of December 2015, compared with 11.6 per cent in March 2015. Although Woolworths retains the largest market share of 37.3 per cent, this has declined from 38.5 per cent since our last report. Meanwhile, its bitter rival Coles Group is narrowing the gap, having increased its share from 31.8 per cent to 32.5 per cent over the same period. IGA is relatively stable with a 9.7 per cent share.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Australia’s cat people: a special breed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 38.4 per cent of Australians aged 14+ reported owning at least one dog and 23.6 per cent reported owning at least one cat. The survey, which was carried out in the year to December 2015, also shows that 11.7 per cent reported owning at least one dog and one cat, and 44.3 per cent reported owning neither. Meanwhile, male cat owners are 50 per cent more likely to be employed as a Department Head/Admin or Branch Manager than the average Australian man, while female cat owners are 45 per cent more likely to be employed in Sales than the average Australian woman.

CORPORATES
ROY MORGAN RESEARCH LIMITED

NBA and EPL’s dedicated viewers are the most open to paying for sports on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 12.25 million Australians aged 14+ (63 per cent) have at least one sport that they "almost always" watch on TV, and over 1 in 6 of these dedicated fans either already pay to watch sporting events on demand or say they would like to. The survey, which was carried out in the year to December 2015, also shows that 23 per cent of American NBA basketball viewers already pay to watch sport on demand and another 21 per cent agree that they would like to. Meanwhile, 25 per cent of English Premier League viewers already pay to watch some sport on demand, with another 16 per cent open to the idea.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL BASKETBALL ASSOCIATION, SUPER RUGBY, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, NATIONAL BASKETBALL LEAGUE

A name-brand tag matters more to men (and to the $5.7b they spend on men’s clothes)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Apr-16

A Roy Morgan Single Source survey has found that 4.4 million Australians aged 14+ agree with the statement, "I will buy a product because of the label". The survey, which was carried out in the year to December 2015, also shows that 2.3 million men (24 per cent) agree that they will buy a product because of the label, while 2.1 million women (21 per cent) agree with the statement. Meanwhile, brand-buying men bought an estimated 26 million items of menswear in 2015, costing an average of $A79 apiece, while brand-conscious women bought an estimated 55 million items of womenswear, costing an average of $A58 apiece.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Streaming sends music sales bouncing upwards

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Original article by Dominic White
The Australian Financial Review – Page: 29 : 11-Apr-16

Data from the Australian Recording Industry Association shows that sales of recorded music grew by five per cent in 2015, to $A334m. Sales of digital music increased by 11 per cent to $A208m, with music streaming services boasting revenue of $A71.1m. However, sales of physical music were three per cent lower at $A126m, although this followed an 18 per cent decline in 2014.

CORPORATES
AUSTRALIAN RECORDING INDUSTRY ASSOCIATION LIMITED, APPLE INCORPORATED, SPOTIFY LIMITED, YOUTUBE INCORPORATED, CREDIT SUISSE AG, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TELSTRA CORPORATION LIMITED – ASX TLS, VEVO, FUTURE CLASSIC, ENDEMOL SHINE AUSTRALIA PTY LTD

Is Australia the barbecue hotspot of the world?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 5.8 million Australian households owned a barbecue (63.7 per cent of total households) in the year to December 2015, compared with 63.2 per cent in 2011. The survey also shows that 75.6 per cent of households in country South Australia owned a barbecue in 2015, ahead of the Australian Capital Territory (73.5 per cent) and country Western Australia (71.2 per cent). Meanwhile, 347,000 Australian households reported buying a new barbecue at some point in the preceding 12 months, and 249,000 households reported that they intend to buy one at some point in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Where do Australians buy their homewares?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-16

A Roy Morgan Single Source survey has found that just over 1.6 million Australians aged 14+ buy homewares in an average four weeks, spending an average of $A73 per person. The survey, which was carried out in the year to December 2015, also shows that 286,000 Australians make at least one homewares purchase from Kmart in an average four weeks, with an average spend of $A54 each. Meanwhile, 90,000 Australians buy homewares from IKEA in any given four weeks, but with an average spend of $A118 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, IKEA TRADING PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED

Cake mix no longer cakewalking off the shelves

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 7.7 per cent of Australians aged 18+ bought cake mixes in an average four-week period during the year to December 2015, compared with 10.4 per cent in the year to December 2011. The survey also shows that the proportion of cake-mix buyers with a Body Mass Index (BMI) classified as obese declined from 12 per cent to 10.7 pent. Likewise, the proportion of consumers with a BMI classified as overweight who bought cake mixes fell from 10 per cent to 6.5 per cent), and the proportion of people with an acceptable BMI who bought cake mixes fell from 9.6 per cent to 6.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians spent 552 million hours Googling in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that 6,903,000 Australians aged 14+ (86 per cent) visited the Google Search page at least once during an average four-week period in the year to December 2015. Some 1,929,000 visited Bing and 1,820,000 visited Yahoo!7. The survey also shows that 99 per cent of people who use Bing or Yahoo!7 also use Google. Meanwhile, Google Search visitors averaged a touch over 2.5 hours each on the site in an average four weeks in 2015, for an estimated total of 552 million hours of national Googling over the year. Bing visitors spend almost 24 minutes on Bing on average during a four-week period, for a combined national Bing time of not-quite 10 million hours in 2015. However Yahoo!7 Search visitors spend only a little over seven minutes on the site each on average (tallying less than three million hours in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, BING, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Australians’ drinking habits distilled into 100 glasses

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that Australians aged 18+ drank just over 426 million glasses of alcohol between them in the year to December 2015. This is an average of 23 glasses per person every four weeks. The survey also shows that for every 100 glasses of liquor consumed by Australians in an average four weeks, 48 glasses are beer, 25 are still wine, 11 are spirits, six are Ready-To-Drink, four are sparkling wine/Champagne, three are cider, two are liqueur and one is fortified wine. Meanwhile, analysis by age group shows that beer comprises 50 glasses out of each 100 consumed by the 18-24 year-old-age bracket, but only 42 among drinkers aged 65+, while wine accounts for 48 of every 100 glasses drunk by the 65+ demographic.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD