CONSUMER BEHAVIOR – AUSTRALIA

Optus reaches out to one million Uber passengers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 14+ with a Vodafone mobile service have travelled by Uber in the last three months, just ahead of the seven per cent of Optus or Virgin mobile customers. The survey, which was carried out in the six months to December 2015, also shows that only four per cent of Telstra’s mobile users travel by Uber. Meanwhile, Uber travellers made around 3.7 trips each with the service in the last three months, which is equivalent to an estimated 7.3 million passengers from July to December 2015. Optus mobile customers accounted for around 2.3 million of these passenger trips, while Telstra mobile customers made an estimated 1.8 million passenger trips.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Wine and wilderness: on holiday in Western Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 935,000 Australians aged 14+ went to Western Australia for their last domestic holiday, which is 127,000 higher than two years ago. The survey, which was carried out in the year to December 2015, also shows that people whose last holiday was in WA were 131 per cent more likely than the average domestic traveller to have visited at least one winery/vineyard. They were also 93 per cent more likely than the average Australian holiday-goer to have visited a wilderness area, 53 per cent more likely to have gone fishing or hunting, 48 per cent more likely to have been to a National Park and 46 per cent more likely to have gone bicycling. On the other hand, people whose last holiday was in WA tended to be below-average in terms of participation in more urbane holiday pursuits like going to art galleries, visiting a casino and going to a theme/entertainment park.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Do Australian women even care about the AFL?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 33.8 per cent of Australian women aged 14+ supported an AFL team in the year to December 2015, compared with 35.6 per cent in 2012. The proportion of women who watch AFL matches on TV fell from 34 per cent to 33.4 per cent over this period. However, the proportion of women who have a paid-up club membership has risen from 3.1 per cent to 3.6 per cent, and the proportion who attend AFL matches has risen from 9.8 per cent to 10 per cent. Meanwhile, the proportion of women who play Australian Rules football has fallen from 1.3 per cent to one per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FREMANTLE DOCKERS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, GEELONG FOOTBALL CLUB

Jean genies: shopping for denim jeans in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-16

A Roy Morgan Single Source survey has found that more than 1.7 million Australians aged 14+ buy at least one pair of denim jeans in any given four-week period. The survey, which was carried out in the year to December 2015, also shows that 11.4 per cent of Australians buy women’s jeans at Kmart in an average four weeks, while 12.5 per cent buy men’s jeans at the discount department store. Target is the second most popular store for buying women’s jeans (11.1 per cent), while Just Jeans (8.5 per cent) is the second most popular store for men’s jeans.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, JUST JEANS PTY LTD, JEANS WEST, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR

A future without holidays? So say 3.6 million Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-16

A Roy Morgan Single Source survey has found that 14.1 million Australians aged 14+ (or 72.4 per cent of the population) intend to travel in the next 12 months. The survey, which was carried out in the year to December 2015, also shows that nearly 50 per cent intend to travel within the next three months, while almost 20 per cent intend to do so within 3-5 months. However, 18.3 per cent reported that they have "no trip intention". Some 31.4 per cent of Australians aged 65+ do not have any holiday plans; nor do 27.3 per cent of single parents and 35.2 per cent of people from the lowest socio-economic quintile.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More Aussies now watching A-League than Premier League on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ (or 11 per cent of the population) reported watching A-League football on TV either regularly or occasionally in the year to December 2015. This compares with 1.4 million viewers (7.6 per cent of the population) in 2011. The growth in the A-League’s TV audience can be seen across both genders, with increased proportions of men and women tuning in: 16 per cent of men and 6.2 per cent of women watched it in 2015 (up from 11.3 per cent and four per cent respectively in 2011). Over the same period, viewership of the English Premier League remained relatively unchanged, with its audience hovering around the 1.8 million viewer (9.5 per cent) mark since 2011.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, ENGLISH PREMIER LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD

More Aussies chomping on chocolate

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 14+ ate chocolate at once in an average four weeks during the year to December 2015. This compares with 65 per cent in the year to December 2013. The proportion of Australians who ate chocolate bars in any given four week rose from 48 per cent to 52 per cent over this period, and the proportion who ate chocolate blocks rose from 40 per cent to 43 per cent. Likewise, the proportion who ate boxed chocolates rose from 17 per cent to 19 per cent. The survey also shows that Cadbury is the most popular chocolate brand in all three categories.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED

Baileys beats Guinness for our favourite Irish beverage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that 527,000 Australians aged 18+ drank Baileys Irish Cream at least once in an average four weeks during the year to December 2015. This puts it well ahead of Guinness (237,000) and Jameson whiskey (186,000). The survey also shows that Baileys is especially popular in Western Australia, where 4.9 per cent of alcohol drinkers consume it at least once in an average four weeks, ahead of New South Wales (4.5 per cent). Tasmania has the country’s lowest Baileys consumption (2.6 per cent). Meanwhile, 5.2 per cent of Australian women consume Baileys at least once in an average four weeks, compared with 3.2 per cent of men.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies spent $2.5 billion online in 2015 on tickets to shows, films and events – 40% was by women aged 35+

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2.5bn buying tickets to shows, movies and events via the internet in the year to December 2015. The 35-49 age group clicked to buy more than a billion dollars’ worth of entertainment tickets in 2015, while those aged 50+ bought $A810m worth of tickets online, which accounts for 32 per cent of the market. Meanwhile, the 25-34 age group spent $A354m on tickets online (14 per cent of the market), and those aged 14-24 spent $A279m (11 per cent of the overall market).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Are all telcos the same? Over 1 in 5 Australians think so

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Single Source survey has found that 22 per cent of Australians aged 14+ agree that all telcos are the same. The survey, which was carried out in the year to December 2015, also shows that 29 per cent of Dodo customers agree with this statement, compared with 21 per cent of Telstra customers and just 10 per cent of ALDImobile customers. Roy Morgan Research CEO Michele Levine says this simple question about whether all telecommunication companies are the same raises many interesting issues worthy of further investigation by telcos. It goes to the heart of the millions of dollars in expenditure on branding and advertising, pricing and special offers, product and service delivery.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, ALDIMOBILE, INTERNODE SYSTEMS PTY LTD, ADAM INTERNET PTY LTD, IINET LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, WESTNET PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IPRIMUS, SOUTHERN PHONE COMPANY LIMITED, VODAFONE AUSTRALIA LIMITED, BOOST MOBILE, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM