Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16
A Roy Morgan Single Source survey has found that eight per cent of Australians aged 14+ with a Vodafone mobile service have travelled by Uber in the last three months, just ahead of the seven per cent of Optus or Virgin mobile customers. The survey, which was carried out in the six months to December 2015, also shows that only four per cent of Telstra’s mobile users travel by Uber. Meanwhile, Uber travellers made around 3.7 trips each with the service in the last three months, which is equivalent to an estimated 7.3 million passengers from July to December 2015. Optus mobile customers accounted for around 2.3 million of these passenger trips, while Telstra mobile customers made an estimated 1.8 million passenger trips.
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS