Ride-sharing app Uber overtakes taxis as preferred private transport service

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The latest data from Roy Morgan has shown that a greater proportion of Australians aged 14+ are now using Uber (22.9%) compared with taxis (21.8%). This is the first data to reveal that taxis are no longer the preferred private transport service of Australians. Uber has experienced a dramatic rise in popularity over the past three years. The proportion of Australians utilising the service in an average three-month period has increased from 6.6% (1.3 million) of the population, to 22.9% (4.7 million), an increase of 16.3% points (+ 3.4 million). Although Uber is now the preferred service, the proportion of Australians using taxis has remained relatively steady in recent years, dropping only slightly from 24.4% (4.8 million) to 21.8% (4.5 million). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Uber set to overtake taxis in Australia

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-19

New research from Roy Morgan shows that 4.4 million Australians aged 14+ (21.5% of the population) now use Uber in an average three months, while 4.5 million (21.7%) use taxis. Uber officially launched in Australia in late 2012, and it has really taken off over the last three years. Patronage of Uber has grown from 6.6% in mid-2016 to 21.5% now, an increase of 14.9ppts in less than three years. During the same time, fewer Australians are using taxis but the decline has been far gentler down from 24.4% in mid-2016 to 21.7% now, a drop of only 2.7ppts. Analysis using Roy Morgan’s Technology Adoption Segments shows that Uber has been a big hit with "Technology Early Adopters", with 40% travelling by Uber in an average three months (compared to 30% that have travelled by taxi). Those in the "Digital Life" segment are also more likely to have travelled by Uber (23%) than by taxi (16%). However taxis (30%) still hold a marginal advantage amongst the "Professional Technology Mainstream", ahead of Uber (26%). Taxis are also the preferred personal transportation vehicle of choice for "Technophobes"; nearly twice as many travel by taxis (17%) than travel by Uber (10%).

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Uber drives forward while taxis stall and new market entrants begin to accelerate

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-19

Research from Roy Morgan conducted in the year to December 2018 shows that nearly 4.3 million Australians aged 14+ (over 20% of the population) now travel by Uber in an average three months, up from just over 2 million (10.2%) in 2016. There has been strong growth in Uber usage across all age groups, ranging from growth of 73% (to 1,190,000) for 25-34 year olds to 253% (to 197,000) for 14-17 year olds. Meanwhile, the number of Australians who travel by taxi in an average three months fell by nearly 2% points over the last two years, to 21.5% in 2018. The latest Roy Morgan analysis reveals that 90,000 people across Australia already use a rideshare service other than Uber in an average three months without also using Uber in that same timeframe. New entrant Taxify (now called Bolt) is a leading competitor, with 112,000 Australians (0.5% of the population aged 14+) using their service at least once in an average three months in 2018.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD, TAXIFY, BOLT

Gig workers oppose Labor’s job proposals

Original article by David Marin-Guzman
The Australian Financial Review – Page: 3 : 20-Sep-18

A Senate committee has released a report which has recommended greater regulation of the gig economy in order to protect workers in the sector. Amongst other things, the inquiry into the future of work has recommended broadening the definition of an employee to include workers in the gig economy, who are generally regarded as independent contractors. However, some people who work as ride-sharing drivers say the flexibility of their working hours is a key attraction and they will quit the sector if there is any change to their employment status.

CORPORATES
AUSTRALIAN LABOR PARTY, UBER AUSTRALIA PTY LTD, TAXIFY, RIDE SHARE DRIVERS ASSOCIATION OF AUSTRALIA

Uber rival GoCatch plans ASX listing

Original article by Yolanda Redrup
The Australian Financial Review – Page: 23 : 13-Mar-18

Ride-sharing firm GoCatch is seeking to list on the Australian sharemarket in June, and hopes to raise up to $A5 million via an IPO. This is in addition to $A1 million in pre-IPO funds that it aims to raise by the end of March. Backers of GoCatch include fund manager David Paradice. Co-founder Andrew Campbell says GoCatch focuses on providing services to governments and corporations, while he notes that it hopes to break even by June.

CORPORATES
GOCATCH, TAXIMEDIA PTY LTD, UBER AUSTRALIA PTY LTD, CARADVICE.COM.AU PTY LTD, ROYALE LIMOUSINES, NEW SOUTH WALES HIRE CAR ASSOCIATION, SLINGSHOT LIMITED

Uber soars and well-placed to tackle rising competition

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that nearly 3.7 million Australians 14+ (18.4% of the population) travelled by Uber in the last three months. The strongest percentage growth of Uber users since 2015 has been among those aged 35+, although all age groups have experienced incredible growth. However, 58.7% of Uber users are still aged under 35 – either 14-24 (25.1%) or 25-34 (33.6%) with a further 23.4% aged 35-49 and 17.9% aged 50+. These proportions represent a significant percentage change from 2015, when over three-quarters of Uber travellers were aged under 35. Meanwhile, the growth of Uber, and the entry of new ride-hailing apps, has had a definite impact on the level of taxi patronage around Australia, although Western Australia is the only State in which more residents have travelled by Uber in the last three months (23.9%) than via a taxi (19.6%) – also the lowest rate of taxi patronage in the nation.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

New app enlists ride-share drivers to cover breaking news stories

Original article by David Marin-Guzman
The Australian Financial Review – Page: 3 : 12-Apr-17

The NewsCar app, which will be launched in Sydney in late April 2017, allows motorists to be paid for supplying free-to-air TV networks with live video from the scene of breaking news events. The app enables TV networks to identify motorists who are close to the scene and direct them to record "first response" video on their mobile phone in return for instant payment. Members of the Ride Share Drivers Association of Australia will be given priority in allocating first response assignments.

CORPORATES
NEWSCAR, RIDER SHARE DRIVERS ASSOCIATION OF AUSTRALIA, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, UBER AUSTRALIA PTY LTD, BELL PARTNERS PTY LTD

State of the Nation 27: Booming Australian Automotive Industry accelerates towards ‘Decade of Upheaval’

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-17

Roy Morgan Research CEO Michele Levine has presented the latest State of the Nation Report in Melbourne with a special Spotlight on the Australian Automotive Industry. The State of the Nation Report looks at the changes underway in the Australian automotive industry and the even bigger changes that are set to impact on every part of the industry throughout the 2020s. 2025 has been identified as a tipping point for the industry as a whole as it faces digital disruption – any automotive players that fail to plan fully for the future involving increased car-sharing, driverless cars, and purely online sales will find it far too hard to catch up to "first-movers" by the time 2025 rolls around.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Optus reaches out to one million Uber passengers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 14+ with a Vodafone mobile service have travelled by Uber in the last three months, just ahead of the seven per cent of Optus or Virgin mobile customers. The survey, which was carried out in the six months to December 2015, also shows that only four per cent of Telstra’s mobile users travel by Uber. Meanwhile, Uber travellers made around 3.7 trips each with the service in the last three months, which is equivalent to an estimated 7.3 million passengers from July to December 2015. Optus mobile customers accounted for around 2.3 million of these passenger trips, while Telstra mobile customers made an estimated 1.8 million passenger trips.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

The Uber phenomenon

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 5.1 per cent of Australians aged 14+ (or 989,000 people) reported travelling by Uber at least once in any given three-month period in the six months to Decembers 2015. Almost three quarters of them were aged between 18 and 34, while less than 10 per cent were aged 50+. Meanwhile, 5.3 per cent of Australians have downloaded the Uber app, and more than six in every 10 of them are in the younger age brackets. The survey also shows that Uber is most popular among West Australians, of whom 10.5 per cent travel by Uber in any given three months, while 7.6 per cent have downloaded the Uber app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED