Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-19
Research from Roy Morgan conducted in the year to December 2018 shows that nearly 4.3 million Australians aged 14+ (over 20% of the population) now travel by Uber in an average three months, up from just over 2 million (10.2%) in 2016. There has been strong growth in Uber usage across all age groups, ranging from growth of 73% (to 1,190,000) for 25-34 year olds to 253% (to 197,000) for 14-17 year olds. Meanwhile, the number of Australians who travel by taxi in an average three months fell by nearly 2% points over the last two years, to 21.5% in 2018. The latest Roy Morgan analysis reveals that 90,000 people across Australia already use a rideshare service other than Uber in an average three months without also using Uber in that same timeframe. New entrant Taxify (now called Bolt) is a leading competitor, with 112,000 Australians (0.5% of the population aged 14+) using their service at least once in an average three months in 2018.
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD, TAXIFY, BOLT