CONSUMER BEHAVIOR – AUSTRALIA

5.5 million Australians would unlock mobile phone to advertising (for a discount)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 37 per cent of Australian smartphone users aged 14+ would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2015, also shows that 47 per cent of Dodo’s smartphone customers would be interested in an ad-supported quid pro quo (47 per cent), followed by customers of Vodafone (44 per cent), Amaysim (43 per cent) and Optus (40 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, SINGTEL OPTUS PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, VIRGIN MOBILE (AUSTRALIA) PTY LTD, UNLOCKD PTY LTD

1 in 7 Australians now watch no Commercial TV, nearly half of all broadcasting reaches people 50+, and those with SVOD watch 30 minutes less a day

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

A Roy Morgan Single Source survey has found that 14.9 per cent of Australians aged 14+ did not watch any commercial TV on a normal weekday in the year to December 2015, compared with 4.9 per cent in 2008. The survey also shows that 20.7 per cent of Australians aged 25-34 watched no commercial TV in 2015, up from 7.6 per cent in 2008. Likewise, the number of 14-24 year-olds who do not watch any commercial TV has risen from seven per cent to 18.8 per cent since 2008, although Australians in the 35-49 and 50+ age groups have been slower to abandon commercial TV. Meanwhile, Australians aged 14-24 or 25-34 with Subscription Video On Demand now watch 13 minutes less TV on average per day than their counterparts without it, and the difference is even starker among older groups.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, FOXTEL PLAY

More Australians aged 80+ drive than 18-24 year-olds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 80+ were automobile drivers in 2015, compared with just 59 per cent in 2007. In contrast, the number of drivers aged 18-24 has fallen from 72 per cent to 68 per cent over the same period. The survey shows that all older age groups are now more likely to drive than their younger counterparts. Meanwhile, 45 per cent of those who intended to buy new car within the next four years were aged 50 and over in 2015, compared with just 38 per cent in 2007.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians feeling "financially stable" but currently below pre-GFC levels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 60.4 per cent of Australians aged 14+ agree that they feel "financially stable at the moment". This compares with 61.2 per cent in the year to October 2007, prior to the global financial crisis, and 56.5 per cent in the year to October 2008. The survey also shows that 61.1 per cent of people who are customers of banks feel more stable regarding their finances than those who do not deal with banks (50.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, ING DIRECT, CITIBANK PTY LTD, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, BANK OF QUEENSLAND LIMITED – ASX BOQ, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

When hikers and bushwalkers go on holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who reported going hiking/bushwalking on a regular basis grew from 2.9 per cent to 5.2 per cent between October 2010 and September 2015. The proportion of Australians who participated in these activities either regularly or occasionally increased from 15.6 per cent to 27.3 per cent during the same period. The survey also shows that regular or occasional hikers/bushwalkers are 84 per cent more likely than the average Australian to have visited wilderness of some kind on their last trip, 81 per cent more likely to have gone to a National Park or forest and 135 per cent more likely to have gone bushwalking.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Netflix meets its match in blocking wars

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Original article by Chris Griffith
The Australian – Page: 3 : 22-Jan-16

Netflix has started to block Australian customers from accessing content that is exclusively available to people in the US. It is estimated that prior to its local launch in 2015, about 340,000 Australians accessed Netflix in the US using an unblocking service or virtual private network, and many still do so as some Netflix content is not available in Australia. Unblocking services are already working on ways to bypass Netflix’s new policy.

CORPORATES
NETFLIX INCORPORATED, UFLIX.COM.AU, UNBLOCK-US.COM

Long-term nature of superannuation has negative impact on engagement

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-16

A Roy Morgan Single Source survey has found that 30.3 per cent of Australians aged 18 to 64 consider retirement too far away to plan for. The survey, which was carried out in the year to October 2015, also shows that70 per cent of Australians up to the age of 21 feel that retirement is too far away to plan, compared with 31.4 per cent of those in the 35-39 age group and 16.6 per cent of those in the critical pre-retirement years of 50 to 54. Meanwhile, 38 per cent of Australians aged 18 to 64 agree that they should plan for their financial future but procrastinate and give other things priority.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Greyhound races most popular among Generation Y

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-16

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 18+ gambled on at least one horse race (excluding harness trots) in the past year. Their average age is almost 49, which is a bit older than the national mean. The survey, which was carried out in the year to September 2015, also shows that 3.2 per cent of Australian adults bet on greyhounds, and their average age is not quite 41. Meanwhile, the 25-34 age group is 80 per cent more likely than average to bet on dog races, and makes up the largest bloc of greyhound bettors (34.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Not quite Masters of the (hardware) universe

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 7.9 per cent of Australians aged 14+ visited a Masters store in any given four weeks during the year to September 2015. This compares with 2.5 per cent in the year to September 2012. The number of Australians who visited a Mitre 10 store fell from 10.6 per cent to 9.1 per cent over the same period. The survey also shows that Queenslanders (in all locations) are 43 per cent more likely than the average Australian to shop at Masters, followed by Melburnians (41 per cent) and Perth residents (30 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED

Netflix finishes 2015 reaching 2,728,000 Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 2,728,000 Australians aged 14+ (13.9 per cent) had access to Netflix at the end of 2015. The subscription video-on-demand service had reached 1,035,000 homes by the end of the year, after launching in Australia in March. However, Netflix’s subscriber growth slowed in the December quarter, after recording average growth of 30 per cent each month between April and September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED