CONSUMER BEHAVIOR – AUSTRALIA

2.677 million Australians have Netflix as subscriptions surpass one million homes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 11.4 per cent in October 2015 to 1,039,000. Some 2.677 million Australians aged 14+ now live in a home with a Netflix subscription. The survey also shows that 19.3 per cent of Australians bought a DVD in an average three-month period during the six months to September 2015, compared with 20.6 per cent in an average three months in the six months to September 2014. Likewise, the rate of downloading TV shows or movies has fallen from 10.8 per cent a year ago to 9.1 per cent in the six months following the launch of Netflix in Australia.`

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

‘Set and forget’: a new era of women’s contraception

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that 47.9 per cent of Australian women between the ages of 18 and 49 now use some form of contraception. The survey also shows that 44.5 per cent of women who use contraception reported taking the Pill as their primary method of birth control in the 12 months to June 2015, compared with 49 per cent in the 12 months to June 2008. The proportion of women using condoms as their primary contraceptive method has fallen from 36.6 per cent to 34.4 per cent over the same period. Meanwhile, the use of IUDs and hormonal implants has risen to 9.9 per cent and 9.5 per cent respectively (up from 5.1 per cent and 5.7 per cent seven years ago).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Prophylactic stats: Australia’s condom buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-15

A Roy Morgan Single Source survey has found that 11 per cent of Australians aged 18+ buy condoms in any given six-month period, which is unchanged since 2011. The survey, which was carried out in the year to June 2015, also shows that 59 per cent of condom purchasers are men. Analysis shows that Australians of both genders in the 25-34 age group remain the most likely to purchase condoms in an average six months. Meanwhile, people who are engaged or planning to marry (20 per cent), single (17 per cent) or in a de facto relationship (15 per cent) are above-average for purchasing condoms.

CORPORATES
ROY MORGAN RESEARCH LIMITED

High value bank customers lack loyalty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that the top quintile of Australian banking and finance customers – which accounts for 63 per cent of total market value – show very little loyalty to financial institutions. The Commonwealth Bank group has the highest share of wallet among top quintile customers (32.1 per cent), ahead of the Westpac group (31.1 per cent) and the National Australia Bank group (30.9 per cent). However, the NAB group has the highest share of the wealth management wallet among top quintile customers, at 17.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF QUEENSLAND LIMITED – ASX BOQ, MACQUARIE GROUP LIMITED – ASX MQG

Kiwis almost three times more likely than Aussies to watch Rugby World Cup on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RUGBY WORLD CUP LIMITED, ALL BLACKS, WALLABIES

More older holiday-makers going it alone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Melbourne Cup and Emirates a sponsorship triumph

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

Goode choice, David Jones!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has confirmed that department store chain David Jones has made a savvy move by recruiting recently retired indigenous AFL player Adam Goodes as one of seven new brand ambassadors. The survey, which was carried out in the year to June 2015, shows that 78.1 per cent of Australians aged 14+ who shop at DJs in an average four weeks agree that "Aboriginal culture is an essential component of Australian society". This compares with 73.1 per cent of Australians aged 14+ overall.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB

Online grocery shopping still niche (but not for much longer)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 12.8 million Australians aged 14+ are their household’s main grocery-buyer, yet only three per cent (389,000 people) do their supermarket shopping online in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases online. The survey also shows that 3.8 per cent of women and 1.8 per cent of men do their supermarket shopping online. Meanwhile, the proportion of Australian grocery-buyers who purchase alcohol online in any given four weeks has risen from 1.6 per cent (or 196,000 people) in 2011 to 3.1 per cent (398,000 people).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Half of women who aren’t overweight want to lose weight anyway (but 1 in 4 men who are, don’t)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that 72 per cent of Australian women aged 18+ say they would like to lose weight, while 56 per cent are actually overweight. The survey, which was carried out in the year to June 2015, also shows that 63 per cent of Australian men are overweight, but 58 per cent agree that they would like to be able to lose weight. Meanwhile, eight per cent of Australian adults buy weight loss or meal replacement products in an average six month period, while 11 per cent of overweight Australian adults buy such products.

CORPORATES
ROY MORGAN RESEARCH LIMITED