CONSUMER BEHAVIOR – AUSTRALIA

The cost of a capital-city holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that almost 12 million Australians aged 14+ took at least one domestic holiday in the year to June 2015, with the average cost per head/per night of their last domestic trip being $A150. This figure was higher for people whose last holiday was spent in a capital city, with Sydney and Melbourne being the most expensive at $A197 per person per night on average. Canberra was the most affordable, at $A151 per night. Popular regional areas that were below the national average include the north coast of New South Wales ($A117) and Victoria’s Great Ocean Road ($A121).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Big four banks increase personal customers by over a million since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that Australia’s four major banks gained an additional 1,042,000 personal customers aged +14 between July 2011 and July 2015. This is an increase of 5.5% and is above the population growth over the same period (5.2%), indicating that they are retaining their dominant market position despite strong competition. National Australia Bank had the highest growth in personal customers over the period, at 15.7 per cent, ahead of the Commonwealth Bank (including BankWest) with 5.2 per cent growth.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED

Most mobile users choose quality or price – but some want it all

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that 41 per cent of Australians aged +14 who own a mobile phone chose their provider for its better network coverage, while 28 per cent say cheaper rates were a deciding factor. The survey, which was carried out between January and July 2015, also shows that eight per cent of all mobile phone owners say both were reasons for choosing their provider. Roy Morgan Research CEO Michele Levine says that by understanding the reasons customers choose them, telecom providers can monitor and forecast the impacts of advertising campaigns and product or plan changes.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, ALDI MOBILE, BOOST MOBILE

Subscription outpaces free sites in flight to quality

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Original article by Darren Davidson
The Australian – Page: 23 : 14-Sep-15

A Nielsen Online Ratings survey shows that Australian consumers are embracing news websites that require a subscription to access the majority of content. The number of unique visitors to the five most-visited sites with a comprehensive paywall rose by 19.4 per cent year-on-year in August 2015. Meanwhile, the number of unique visitors to the top five new sites with a moderate paywall fell by 2.8 per cent. The top five sites with free access recorded growth of 2.5 per cent.

CORPORATES
THE NIELSEN COMPANY (AUSTRALIA) PTY LTD

‘Netflix effect’ proves a drag on broadband

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Original article by Mitchell Bingeman
The Australian – Page: 3 : 10-Sep-15

It is estimated that video content now comprises more than 50 per cent of all consumer traffic on Telstra’s fixed-line broadband network. The introduction of subscription video-on-demand services in particular has resulted in a sharp rise in Australian internet traffic, and now accounts for about 15 per cent of traffic on Telstra’s network. The so-called "Netflix effect" has prompted telcos to increase the capacity of their broadband networks.

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, NBN CO LIMITED, SINGTEL OPTUS PTY LTD, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, AUSTRALIAN SUBSCRIPTION TELEVISION AND RADIO ASSOCIATION (ASTRA) INCORPORATED

Would you recommend your electricity provider?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 99 per cent of Australians aged 14+ live in a household connected to electricity. However, when asked to rate the likelihood of recommending their electricity provider by choosing a number between 0 and 10 (where 0 indicates "not at all likely" and 10 denotes "extremely likely") 16 per cent of electricity customers chose 0. In contrast, just seven per cent chose 10, while 24 per cent chose 5. Meanwhile, 42 per cent of people living in households connected to Dodo Power & Gas say they would be quite likely to recommend it, ahead of TRUenergy (41 per cent) and Red Energy (39 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO POWER AND GAS, TRUENERGY, RED ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD

Supermarket loyalty: what’s that?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 77 per cent of Australian grocery buyers visit at least two different supermarkets in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that IGA has the most loyal customers, with 30% of people who mainly shop at IGA only shopping there during any given four-week period. Grocery-buyers who mainly shop at Woolworths/Safeway are the second-most likely (25 per cent) to stick with their number one supermarket, marginally ahead of Coles shoppers (24 per cent). Despite its increasing overall market share, ALDI has a much lower proportion of exclusive shoppers (seven per cent). Meanwhile, seven per cent of grocery buyers said they shopped at all four major supermarkets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Trolley wars a boon for suppliers

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Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 9-Sep-15

Australian consumers are making more frequent trips to supermarkets rather than doing a major grocery buy each week. Supermarket operators have responded to the trend by deploying smaller shopping trolleys and reducing the cycle for upgrading their fleet of trolleys to every 3-4 years. This in turn has benefited companies that supply shopping trolleys, such as QHDC Australia. The company’s Chinese subsidiary manufactures trolleys for retailers in Australia, the US and several Asian countries.

CORPORATES
QHDC AUSTRALIA PTY LTD, SUZHOU QDHC METAL PRODUCTS, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED

Netflix reaches 2.2 million Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 9.3 per cent of Australian households had access to Netflix in August 2015. This equates to more than 2.2 million Australians aged 14+. However, growth is slowing, with an additional 118,000 households subscribing to the subscription video on demand service in August. This is the lowest net gain since its first full month of Netflix’s local operations in April. It is the first time Netflix gained less than in the month before: it previously grew by 133,000 homes in May, 152,000 in June and 166,000 in July.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-15

Roy Morgan Single Source research in the 12 months to June 2015 shows that 2,321,000 Australians (14+) especially choose to watch Australian Football League (AFL) matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. The survey also found that 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013, while 384,000 used Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Over the past two years, there has been a clear fragmentation of audiences across free TV, pay TV and live streaming: in 2013, over two-thirds of Fox Footy viewers (68 per cent) and AFL Live Official App users (67 per cent) also cited Channel Seven’s matches among those they especially choose to watch. Today, there is less overlap – meaning greater fragmentation: 59 per cent of Fox Footy viewers and 54 per cent of App users also choose to watch matches on Channel Seven. The overlap between Fox Footy and the AFL Live Official App has also declined, from 32 per cent of app users in 2013 to 24 per cent now.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, NEWS CORP AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD