CONSUMER BEHAVIOR – AUSTRALIA

Doggone it: pet ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ live in a household with at least one pet dog, while 23 per cent have a pet cat. Some 12 per cent of Australians live in households with at least one cat and one dog. The survey, which was carried out in the year to December 2014, also shows that Tasmania has the highest incidence of pet-ownership: 44 per cent of its residents live with at least one dog, 34 per cent live with at least one cat, and 16 per cent live with at least one of each.

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ROY MORGAN RESEARCH LIMITED

Low-carb beer drinkers not in it for their waistlines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey has found that 8.5 per cent of Australians aged 18+ drink low-carb beer in an average four weeks in 2015, compared with almost 11 per cent in 2011 and just 1.6 per cent in 2006. Low-carb beer consumers now comprise almost 25 of Australians who drink beer in an average four weeks, compared with three per cent in 2006. The survey also shows that 11 per cent of Western Australians drink low-carb beer in an average four weeks, followed by Queenslanders (10 per cent). Just six per cent of Tasmanians drink low-carb beer.

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ROY MORGAN RESEARCH LIMITED

The best and worst times to do your grocery-shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-15

A Roy Morgan Single Source survey has found that 51.2 per cent of Australians aged 14+ who are grocery buyers usually do their main grocery shopping on a specific day of the week. Some 14.2 per cent of grocery buyers go to the supermarket on Saturdays, while 10.9 per cent do so on Thursdays. In contrast, just five per cent do their grocery shopping on Mondays and 5.4 per cent do so on Tuesdays. The survey also shows that under-25s are more likely to do their main grocery shop on Sundays than any other day (12.2 per cent), while those aged 65+ are more likely to buy groceries on Thursdays (16.8 per cent).

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ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, IGA

Cold snap heats up store clearance sales

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Original article by Sue Mitchell
The Australian Financial Review – Page: 18 : 3-Jun-15

The mid-season clearance sales of Australian retailers are expected to benefit from a chilly start to winter across much of the country. The cold weather is likely to boost demand for warm clothing, allowing department stores and specialty retailers to reduce their winter inventory. Myer has commenced its clearance sale more than a week ahead of schedule, and aims to sell about $150m worth of stock, while David Jones is offering big discounts in its mid-year sale.

CORPORATES
MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS HOLDINGS LIMITED, PORTMANS PTY LTD, SABA, OROTONGROUP LIMITED – ASX ORL, DAVID LAWRENCE, CUE, CREDIT SUISSE (AUSTRALIA) LIMITED, WESFARMERS LIMITED – ASX WES, COLES GROUP LIMITED, KMART AUSTRALIA LIMITED, TOP RYDE SHOPPING CENTRE

Tampons, pads and panty liners across the states

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-15

A Roy Morgan Single Source survey has found that 50 per cent of Australian women aged 14-54 bought sanitary pads in an average four weeks in the year to December 2014. Meanwhile, 33 per cent bought tampons and 24 per cent bought panty liners. Around one in 10 women in this age group bought all three feminine products in an average month. The research also shows that tampons are most widely bought in Tasmania (38 per cent of women aged 14-54), but women there are less inclined than in other states to buy pads (46 per cent) or liners (20 per cent).

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ROY MORGAN RESEARCH LIMITED

Superannuation has become a political football but a new report shows what the members think

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-May-15

Roy Morgan Research has launched a report titled "Superannuation and Wealth Management in Australia". It provides in-depth insights into consumer behaviour covering superannuation, household debt, wealth, perceptions and usage of financial planners, superannuation brand ratings and satisfaction with financial performance. Based on Roy Morgan Single Source data, the report shows that superannuation now accounts for 28.6% of household net wealth, while owner-occupied homes account for 50 per cent. However, just 29.4 per cent of Australians feel that they have planned enough to be financially secure in the future.

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ROY MORGAN RESEARCH LIMITED

Tech crunch: Aussie households ditch 800,000 DVD players, 500,000 digital cameras and 5.7 million old TVs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 75 per cent of Australian homes had a DVD player by 2008, but since then more than 800,000 homes have thrown out at least one DVD player. Roy Morgan’s technology ownership data also shows that between 2000 and the peak in 2009, 60 per cent of households owned a digital camera, but half a million homes subsequently ditched their digital cameras in favour of taking photos with their mobile phones. Likewise, ownership of iPods peaked in 2013, when 32 per cent of homes had at least one, but over the next year this declined to 30% of households.

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ROY MORGAN RESEARCH LIMITED

2015 property purchase intention: Melbourne overtakes Sydney – but is a new boom town looming?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 6.8 per cent of Australians aged +14 intend to buy or build a residential property in the next year. The survey, which was carried out in the year to March 2015, also shows that 9.8 per cent of Perth residents intend to buy or build a new or established house or apartment in the next year, ahead of Melburnians (9.3 per cent) and Sydneysiders (7.8 per cent). Just 3.5 per cent of Hobart residents intend to buy or build in the next 12 months.

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ROY MORGAN RESEARCH LIMITED

Mobile mums: what do they do on their smartphones?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-May-15

A Roy Morgan Single Source survey has found that 97 per cent of Australian mothers have a mobile phone, while 77 per cent have a smartphone. The survey, which was carried out in the year to December 2014, also shows that mothers are 66 per cent more likely to use their smartphone to enter competitions online than the average Australian aged +14 who owns a smartphone. They are also 54 per cent more likely to read online catalogues in a four-week period. However, they are 47 per cent less likely than the average Australian to download podcasts on their smartphone and 32 per cent less likely to stream video.

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ROY MORGAN RESEARCH LIMITED

What makes a supermarket super?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that 55.8 per cent of Australians aged 14+ nominated ‘high standards of food safety’ as one of the factors that matter most to them when buying groceries at a supermarket. The survey, which was carried out in the year to December 2014, also shows that 55.5 per cent nominated a location ‘close to home’, followed by ‘good value’ (54.1 per cent) and ‘convenient trading hours’ (52.6 per cent)

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ROY MORGAN RESEARCH LIMITED