CONSUMER BEHAVIOR – AUSTRALIA

The last supper: ownership of fine china and premium tableware plummets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that 15.7 per cent of Australians aged 14+ had premium tableware/fine china in their household in the year to December 2014. This compares with 22.2 per cent in 2010. Meanwhile, the proportion of Australians who held a dinner party in an average three months fell from 24.2 per cent to 22.9 per cent over the same period, and the proportion of Australians who entertained friends or relatives at home fell from 65.3 per cent to 58.8 per cent. However, Australians who own fine china/premium tableware are much more likely to throw dinner parties and entertain friends and relatives than the average Australian

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ROY MORGAN RESEARCH LIMITED

1 in 8 domestic travellers to Melbourne attends a live sporting match or race

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Apr-15

A Roy Morgan Single Source survey has found that 4.5 per cent of Australians aged 14+ attended a sporting event on their most recent domestic holiday. The survey also shows that 12.8 per cent of domestic travellers to Melbourne attended at least one spectator sporting event in the two years to December 2014, ahead of Adelaide (8.5 per cent) and Darwin (6.7 per cent). Sports tourists are also 76 per cent more likely to go to nightclubs or bars and 42 per cent more likely to go shopping than the average holiday-maker

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ROY MORGAN RESEARCH LIMITED

New car intentions gaining momentum

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

A Roy Morgan Single Source survey has found that some 2,378,000 Australians aged 14+ are planning to buy a new car in the next four years, which is 129,000 more than in February 2015, and up on the same time in 2014. The survey also shows that 598,000 motorists intend to buy a new car in the next 12 months, compared with 537,000 in February and slightly more than the same time in 2014

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ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, VFACTS

Easter: the perfect excuse to eat chocolate…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-15

A Roy Morgan Single Source survey has found that 65 per cent of Australians aged 18+ ate chocolate at least once in an average four-week period in the year to December 2014. The survey also shows that across different Body Mass Indexes, the proportion of chocolate-eaters varies only slightly: 64 per cent of underweight adults, 64 per cent of those whose weight is acceptable and 65 per cent of overweight adults eat chocolate in an average four weeks. At 68 per cent, obese adults are the most likely to indulge in any given four weeks, but only marginally

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ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD

The life aquatic: swimming pool ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED

From rice to noodles: how Aussie parents’ wealth and health attitudes affect what their kids eat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 50 per cent of Australian parents with children under the age of 16 in the home said they try to buy additive-free food. This compared with 45 per cent in 2010. The survey also shows that 54 per cent of parents in the top AB socio-economic quintile agree that "I try to buy additive-free food", as do 52 per cent of those in the C quintile. However, just 40 per cent of parents in the lowest FG quintile say they try to avoid buying food with additives

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ROY MORGAN RESEARCH LIMITED

From rice to noodles: how Aussie parents’ wealth and health attitudes affect what their kids eat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 50 per cent of Australian parents with children under the age of 16 in the home said they try to buy additive-free food. This compared with 45 per cent in 2010. The survey also shows that 54 per cent of parents in the top AB socio-economic quintile agree that "I try to buy additive-free food", as do 52 per cent of those in the C quintile. However, just 40 per cent of parents in the lowest FG quintile say they try to avoid buying food with additives

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ROY MORGAN RESEARCH LIMITED

The life aquatic: swimming pool ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED

Caffeine wars: which city is Australia’s coffee capital?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-15

A Roy Morgan Single Source survey has found that 56.8 per cent of Australians aged 14+ visited a cafe in an average three-month period in the year to December 2014, compared with 53.7 per cent in 2010. The survey also shows that 38.4 per cent of the population bought fresh coffee in any given four weeks in 2014, up from 36.3 per cent in 2010. Meanwhile, 63.3 per cent of Melburnians pay at least one visit to a cafe for coffee or tea in an average three months, ahead of Hobart residents (62.7 per cent) and Sydneysiders (61 per cent)

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ROY MORGAN RESEARCH LIMITED

Online shopping on the rise for most retail categories

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Mar-15

A Roy Morgan Single Source survey has found that 7,630,000 Australians aged 14+ bought at least one product online in an average four weeks during the year to December 2014. This compares with 5,704,000 in 2011. The survey also shows that 1,586,000 Australians bought food and beverages online in 2014, compared with 568,000 in 2011. Likewise, some 2,016,000 Australians bought reading material in an average four weeks in 2014, up from 1,095,000 in 2011. All of the top 10 online retail categories have increased in popularity since 2011

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ROY MORGAN RESEARCH LIMITED