CONSUMER BEHAVIOR – AUSTRALIA

Harvey says Australians are shopping like crazy

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Original article by Kanika Sood
The Australian Financial Review – Page: 17 : 22-Dec-21

The Australian Retailers Association recently forecast that pre-Christmas consumer spending will total $58.8bn in 2021, which is in line with 2020. Harvey Norman is among the retailers that are enjoying strong sales in the lead-up to Christmas, with executive chairman Gerry Harvey noting that all of its stores have been very busy and demand has been strong across its product range. Harvey adds that retailers may offer smaller discounts than usual at the upcoming Boxing Day sales, given that supply chain issues have resulted in less stock to discount.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Special Roy Morgan Micro Webinar on the September quarter rankings for Australia’s most TRUSTED & DISTRUSTED brands dives into the differences by investors, premium consumers and supporters of different political parties

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and social scientist Dr. Ross Honeywill present the latest QUARTERLY rankings of Australia’s most TRUSTED and DISTRUSTED brands for the year to September 2021, and for the first time this special 20-minute Micro Webinar dives deeply into the data to look at who is driving the TRUST and DISTRUST of key brands. TRUST is well-understood as a driver of decisions made by consumers every day, but it is DISTRUST that is often overlooked. DISTRUST is not just an absence of TRUST, it can be much more dangerous than that for brand health and relevance in the marketplace. As an example of the damage that can be done we must consider the ‘Arc of DISTRUST’ which has been on display recently with continuing protests in the streets of our Capital Cities concerning vaccine mandates and pandemic-related legislation. The webinar also highlights the Top 20 most TRUSTED brands which are led by supermarkets and retailers including Woolworths, Coles, Bunnings, ALDI and Kmart. One of the big improvers in the September quarter has been the ABC – now ranked 14th overall for Net Trust. As well as the most TRUSTED the webinar also highlights the Top 20 most DISTRUSTED brands in the September quarter, and the big movers include Harvey Norman (now in the Top 10 most DISTRUSTED brands), Google (which is now the third most DISTRUSTED brand) and oil companies Shell and BP – which are both now in the Top 20 most DISTRUSTED brands. The webinar also dives deeply into how investors, supporters of different political parties (ALP, Liberal and Greens supporters), and Premium consumers such as ‘NEOs’ view leading brands and companies for both TRUST and DISTRUST. To learn more about what drives these key consumer and investor segments

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption increases during 2021 – wine, beer, spirits and RTDs all up on a year ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

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ROY MORGAN LIMITED

Christmas coming early as retailers brace for November splurge

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Original article by Matthew Elmas
The New Daily – Page: Online : 10-Nov-21

Australia Post is ramping up its parcel delivery services in expectations of a big increase in online shopping in November. The annual Click Frenzy event has signalled the start of the anticipated surge in online sales in the lead-up to Christmas. The Australian Retailers Association has forecast that the upcoming Black Friday and Cyber Monday events will generate some $5.4bn worth of retail sales in just four days. Roy Morgan CEO Michele Levine says the recent ending of COVID-19 lockdowns in Sydney, Melbourne and Canberra is likely to see retail spending in November either match or exceed the record levels of 2020.

CORPORATES
AUSTRALIA POST, CLICK FRENZY PTY LTD, AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

PayPal usage soars to record high during COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

The latest Roy Morgan Digital Payments Report shows that 15.7 million Australians aged 14+ (74.2%) are aware of online payment platforms such as PayPal, Visa Checkout, masterpass and Western Union. Of the four leading online payment platforms PayPal is the clear leader with 72.5% of Australians aware of the platform. Some 23.6% are aware of Visa Checkout, followed by Western Union (16.4%) and masterpass (16.3%). The COVID-19 pandemic has provided a huge boon to online retailers, and this has also driven the increased usage of online payment platforms such as PayPal. Now 47.3% of Australians have used PayPal in the last 12 months, up nearly 10% points from 37.8% in February 2020 just before the pandemic hit Australia. Usage of PayPal had been at 40.5% of Australians in January 2018 and gradually increasing before peaking at 42% in June 2018. From mid-2018 usage of PayPal had begun to gently decline as newer forms of payment such as buy-now-pay-later services gained an increasing share of the digital payment market. Over three-quarters of Australians, 16.5 million (78.1%), are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay and Humm. However, usage of these services is far lower with only 3.5 million Australians (16.6%) using a buy-now-pay-later service in the last 12 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 50,000 Australians annually.

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ROY MORGAN LIMITED

Pre-Christmas retail trade for 2021 predicted to remain steady year-on-year at $58 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-21

The Australian Retailers Association and strategic partner Roy Morgan are predicting that this year’s pre-Christmas spending will broadly match last year’s high and be significantly above 2019 pre-pandemic spending. The ARA-Roy Morgan 2021 pre-Christmas Retail Sales predictions forecast that overall spending will come in at $58.8 billion, virtually unchanged on last year, but up 11.3% on pre-pandemic conditions. National retail trade for pre-Christmas 2021 is predicted to be in-line with 2020, with growth in Victoria, Tasmania and the ACT; NSW and WA largely flat and some contraction in Queensland, SA and NT off the back of strong pre-Christmas sales in 2020. The Roy Morgan data also values (for the first time) the impact of the most recent lockdowns on retail trade at $131 million per day across the economy.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Top 20 sports: Walking and jogging increase during pandemic but most sports decline during year of lockdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Oct-21

Roy Morgan’s latest National Sports Participation report shows that walking for exercise is easily the most popular sport or activity which Australians regularly participate in. It is also one of the few activities Australians did more of during the year to June 2021 compared to a year earlier. Nearly 11 million adult Australians (51.9%) regularly go for a vigorous stroll. This is an increase of over 850,000 (+8.5%) on a year earlier. Going to the gym/weight training is again Australia’s second most popular sporting activity with over 3.5 million Australians (16.9%) regularly participating, an increase of 97,000 (+2.8%) on a year ago. There is a new activity in third place overall with over 2.2 million Australians (10.5%) now regularly jogging, an increase of 251,000 (+12.8%) on a year ago; it has overtaken swimming, which experienced the largest decline of any sport – down 637,000 (-32%) to 1.35 million. Meanwhile, soccer, basketball, cricket and netball are the only team sports that made the top 20 leading sports and activities, although all four had fewer regular participants in the year to June 2021 than a year ago, as lockdowns forced the cancellations of many sporting competition

CORPORATES
ROY MORGAN LIMITED

COVID-19 pandemic drives Australians to increasingly shut themselves off from the rest of the world when at home

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

New Roy Morgan data shows that the COVID-19 pandemic is driving significant changes in how Australians view their home. The latest figures from the June 2021 quarter show that 54.5% of Australians aged 14+ now agree that ‘When I’m at home, I like to shut myself off from the rest of the world’; this is an increase of 16% compared to the March 2020 quarter, just prior to the onset of the COVID-19 pandemic. Prior to the pandemic agreement with this statement had barely changed over the preceding four years, increasing by just over 1% since the September 2016 quarter. Women have driven a larger share of this increase since the pandemic began than men. A clear majority of 58.5% of women agree with the statement in the June 2021 quarter, an increase of 19.8% points from the March 2020 quarter and up over 21% points from five years ago. In contrast only a narrow majority of 50.3% of men now agree with the statement, an increase of 12% points from the March 2020 quarter and up just over 13% points from five years ago. The data comes from Roy Morgan Single Source, the nation’s largest and longest-running program of research into consumer behaviour and attitudes, continuously conducted year-round.

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ROY MORGAN LIMITED

Number of Australians drinking wine, spirits and RTDs up significantly in 2021 while beer drinking holds steady

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 4% points to 69.7% in the 12 months to June 2021. A total of 13,908,000 Australians (69.7%) aged 18+ consumed alcohol in an average four-week period in the year to June, up from 13,040,000 (65.7%) a year earlier. The number of Australians drinking wine increased by nearly 1 million over the past year, from 8,323,000 (42.0%) to 9,237,000 (46.3%) – an increase of 4.3% points. In addition, some 6,621,000 Australians (33.2%) were drinking spirits in mid-2021, up from 5,876,000 (29.7%) a year earlier – an increase of 3.5% points. Also increasing was consumption of Ready-to-drinks (RTDs), which increased from 2,187,000 Australians (11.0%) up to 2,699,000 Australians (13.5%). There were mixed results for the other categories of alcohol, with drinking of beer and liqueurs virtually unchanged on a year ago while fewer Australians were drinking cider and fortified wines. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

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ROY MORGAN LIMITED

Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN