CONSUMER GOODS – AUSTRALIA

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for Retail and Consumer Products. There were over 90 brands in the running for the awards, across the five categories of Supermarkets, Retail, Department and Discount Department Stores, Consumer Products, and Technology brands. Aldi has claimed the title of the ‘Most Trusted Supermarket Brand’ for 2024. The broader Retail category was again topped by home hardware brand Bunnings, with a third consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart for a third year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ is South Korea-based Samsung, which has recorded its third straight victory in the category, while Apple is the ‘Most Trusted Technology Brand’ for a third consecutive year.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Nov-23

Roy Morgan has presented the annul Roy Morgan Trusted Brand Awards for 2023 in the retail and consumer products industries. Hardware brand Bunnings has had a second consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart, also repeating its success of a year earlier. South Korea-based multinational Samsung has recorded its second straight victory in the ‘Most Trusted Consumer Products Brand’ category, while Apple is the ‘Most Trusted Technology Brand’ for a second consecutive year. Australia’s largest supermarket chain Woolworths has triumphed once again as the ‘Most Trusted Supermarket Brand’ as well as the ‘Best of the Best’ Most Trusted Brand in Australia for 2023.

CORPORATES
ROY MORGAN LIMITED

Shoppers switching to cheaper brands as cost of living hits

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Original article by Matt Bell
The Australian – Page: 15 : 24-Oct-23

Research by Emarsys shows that the cost-of-living crisis has prompted 63 per cent of Australian consumers to buy cheaper brands, compared with 49 per cent of consumers globally. Emarsys CEO Joanna Milliken says consumers have become more focused on saving money rather than factors such as brand loyalty or sustainability. Milliken suggests that many consumers are likely to switch permanently to cheaper brands. Emarsys is an omnichannel subidiary of software group SAP; its survey comprised 2,000 consumers in Australia and 10,000 globally.

CORPORATES
EMARSYS, SAP AG

Four in five shoppers believe buying Australian-made is important

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-23

New research by Roy Morgan shows that 86 per cent of Australians say that buying Australian-made products is important to them. Only 2% said that buying Australian-made is not important to them. Meanwhile, 67% stated in the survey that they ‘often’ or ‘always’ buy Australian-made products, citing supporting local jobs and the economy as their reason for doing so, followed by the quality or reliability of Australian-made products. Some 35% of respondents also claimed to purchase more Australian-made products now than before the pandemic. The survey also found that 99% of Australians aged 18+ are aware of the Australian Made logo, with the logo having the highest recognition of any certification mark in Australia. Trust in the Australian Made logo is also high; 93% of Australians are confident that products displaying the mark are made or grown in Australia.

CORPORATES
ROY MORGAN LIMITED

Australian-made significantly preferred to Chinese-made

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that Australians are more likely to buy products across a wide range of industries if they know the product is made in Australia. Only a minority say the same about products they know are made in China. The largest differences are for food, wine, skin care and cosmetics. A huge majority, 88%, say they’d be more likely to buy food if they knew it was made in Australia, while only 6% say the same for Chinese-made food. The gap in favour of Australian-made wine is almost as large (72% vs. 4%). The next largest gaps in favour of Australian-made products are for skin care products (56% vs. 6%) and cosmetics (51% vs. 4%). Chinese-made products with the best performance include clothes, electrical goods, mobile phones and footwear. At least 20% of Australians indicated they would be more likely to buy these products if they knew they were made in China, although all trailed well behind Australian-made counterparts. These are the key findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Aussies give stamp of approval to Australian-made goods

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

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ROY MORGAN LIMITED

GST crackdown looms for online sales

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Original article by Nick Tabakoff
The Australian – Page: 7 : 28-Jun-18

The goods and services tax will apply to purchases of up to $A1,000 via overseas-based online marketplaces from 1 July. The Australian Taxation Office has signalled that it will use all of the tools at its disposal to ensure that multinational e-commerce groups comply with the new GST rules, including targeted audits and financial penalties. The ATO’s Tim Dyce says that about 3,200 international online marketplaces will have to be registered to collect and remit GST when the changes take effect.

CORPORATES
AUSTRALIAN TAXATION OFFICE, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

The Great Wall dividing Chinese- and Australian-made products

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17

A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED

TV delivering for grocer goods: Ebiquity study

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 28-Nov-16

Research undertaken by Ebiquity on behalf of Think TV has found that fast-moving consumer goods companies receive a return of $A1.74 for each dollar they spend on TV advertising. In contrast, other forms of advertising have a negative return on investment for each dollar spent. The research, which is based on three years’ worth of advertising sales data for nine companies, also shows that 73 per cent of FMCG sales are base sales, while advertising accounts for just three per cent of sales.

CORPORATES
THINK TV, EBIQUITY, UNILEVER AUSTRALIA LIMITED, KIMBERLY-CLARK AUSTRALIA PTY LTD, GOODMAN FIELDER LIMITED, SANITARIUM HEALTH FOOD COMPANY, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, McCAIN FOODS (AUST) PTY LTD, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, THINKBOX

State of the Nation: Australian Retail

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report on 24 November 2015, with a special Spotlight on Retail. The report shows that Australians spent more than $A100bn on consumer goods in the 2014-15 financial year, which is five per cent higher than previously. The report also shows that Australians’ online expenditure rose by 9.7 per cent in 2014-15, to $A37.8bn, while an estimated 72 per cent of online expenditure (or about $A27bn) is on Australian online-only sites or the internet offerings of local retailers. Michele Levine says today’s shoppers want (and expect) it all, and to be able to get it by whatever device or channel suits them best, and Australia’s most successful retailers are those that can supply the demand from all angles.

CORPORATES
ROY MORGAN RESEARCH LIMITED