Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17
A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.
ROY MORGAN RESEARCH LIMITED