Australian-made significantly preferred to Chinese-made

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that Australians are more likely to buy products across a wide range of industries if they know the product is made in Australia. Only a minority say the same about products they know are made in China. The largest differences are for food, wine, skin care and cosmetics. A huge majority, 88%, say they’d be more likely to buy food if they knew it was made in Australia, while only 6% say the same for Chinese-made food. The gap in favour of Australian-made wine is almost as large (72% vs. 4%). The next largest gaps in favour of Australian-made products are for skin care products (56% vs. 6%) and cosmetics (51% vs. 4%). Chinese-made products with the best performance include clothes, electrical goods, mobile phones and footwear. At least 20% of Australians indicated they would be more likely to buy these products if they knew they were made in China, although all trailed well behind Australian-made counterparts. These are the key findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Aussies give stamp of approval to Australian-made goods

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

CORPORATES
ROY MORGAN LIMITED

GST crackdown looms for online sales

Original article by Nick Tabakoff
The Australian – Page: 7 : 28-Jun-18

The goods and services tax will apply to purchases of up to $A1,000 via overseas-based online marketplaces from 1 July. The Australian Taxation Office has signalled that it will use all of the tools at its disposal to ensure that multinational e-commerce groups comply with the new GST rules, including targeted audits and financial penalties. The ATO’s Tim Dyce says that about 3,200 international online marketplaces will have to be registered to collect and remit GST when the changes take effect.

CORPORATES
AUSTRALIAN TAXATION OFFICE, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

The Great Wall dividing Chinese- and Australian-made products

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17

A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED

TV delivering for grocer goods: Ebiquity study

Original article by Max Mason
The Australian Financial Review – Page: 29 : 28-Nov-16

Research undertaken by Ebiquity on behalf of Think TV has found that fast-moving consumer goods companies receive a return of $A1.74 for each dollar they spend on TV advertising. In contrast, other forms of advertising have a negative return on investment for each dollar spent. The research, which is based on three years’ worth of advertising sales data for nine companies, also shows that 73 per cent of FMCG sales are base sales, while advertising accounts for just three per cent of sales.

CORPORATES
THINK TV, EBIQUITY, UNILEVER AUSTRALIA LIMITED, KIMBERLY-CLARK AUSTRALIA PTY LTD, GOODMAN FIELDER LIMITED, SANITARIUM HEALTH FOOD COMPANY, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, McCAIN FOODS (AUST) PTY LTD, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, THINKBOX

State of the Nation: Australian Retail

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report on 24 November 2015, with a special Spotlight on Retail. The report shows that Australians spent more than $A100bn on consumer goods in the 2014-15 financial year, which is five per cent higher than previously. The report also shows that Australians’ online expenditure rose by 9.7 per cent in 2014-15, to $A37.8bn, while an estimated 72 per cent of online expenditure (or about $A27bn) is on Australian online-only sites or the internet offerings of local retailers. Michele Levine says today’s shoppers want (and expect) it all, and to be able to get it by whatever device or channel suits them best, and Australia’s most successful retailers are those that can supply the demand from all angles.

CORPORATES
ROY MORGAN RESEARCH LIMITED