CONSUMER GOODS – CHINA

Chinese-made clothes, electrical goods, mobile phones, footwear, and sporting goods lose favour among Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research by Roy Morgan shows that Australians are less likely than pre-pandemic to buy products across a wide range of industries if they know the product is ‘Made in China’. The largest declines were for clothes, electrical goods, mobile phones, footwear and sporting goods, with preference for these products falling between 2%-6% points during the pandemic years of 2020-21. Clothes are still the most ‘popular’ product for Australians that is ‘Made in China’. However, in March 2022 only 25% of Australians said they would be more likely to buy clothes if they knew the clothes were ‘Made in China’, down 4% points from March 2020. The same trend was evident for Chinese-made electrical goods, with 23% (down 5% points from 2020) of Australians saying they’d be more likely to buy the product if they knew it was ‘Made in China’, mobile phones on 21% (down 6%), footwear on 17% (down 5%) and sporting goods on 15% (down 2%). These results are from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with over 1,000 Australians each week and around 60,000 Australians per year.

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ROY MORGAN LIMITED

The Great Wall dividing Chinese- and Australian-made products

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17

A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.

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ROY MORGAN RESEARCH LIMITED