CONSUMERS’ PREFERENCES – AUSTRALIA

Australians shelling out for more free-range eggs

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Original article by Esther Han
The Age – Page: 3 : 4-Jan-17

Figures from the Australian Egg Corporation’s annual report suggest that Australians are becoming more discriminating when buying eggs. Sales of free-range eggs have risen from 20.3 per cent to 40.7 per cent in the past 10 years. Sales of caged eggs declined from 74.9 per cent to 49.5 per cent in the same period.

CORPORATES
AUSTRALIAN EGG CORPORATION LIMITED, CSIRO, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, AUSTRALIAN CONSUMERS’ ASSOCIATION

Hair goals: Alberto and Head & Shoulders jostling for shampoo supremacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that nearly three-quarters of the population buy shampoo in an average six months, with two very different brands currently vying for best-seller status: Alberto and Head & Shoulders. In the year to June 2016, 73.9% of Australians (14.5 million people) purchased shampoo at least once in an average six months. Some 14.5% of them purchased Alberto shampoo, just ahead of the 14.1% who bought Head & Shoulders. This represents a healthy year-on-year increase for Alberto (up from 12.8%), allowing it to overtake Head & Shoulders (down from 14.5%). Pantene (which, like Head & Shoulders, is part of the Proctor & Gamble stable) is third-most popular shampoo brand, purchased by 12.5% of shampoo buyers in an average six months. Palmolive (11.7%) and Tresemmé (11.0%) complete the top five.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALBERTO CULVER AUSTRALASIA, PROCTER AND GAMBLE COMPANY, TRESEMME AUSTRALIA, GARNIER FRUCTIS, SCHWARZKOPF PTY LTD

Australia’s favourite overseas holiday destinations (and how they’ve changed)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that 10.6 per cent of Australians aged 14+ plan to go overseas on their next holiday. This compares with just 6.0 per cent in the year to June 2006. The survey also shows that 18.0 per cent of Australians with an overseas holiday on the horizon reported that they plan to go to New Zealand, down from 19.5 per cent 10 years ago. The number of people who plan to visit the US on their next holiday has risen from 14.6 per cent to 17.8 per cent, while 13.6 per cent intend to visit England (down from 20.2 per cent in 2006).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Kids’ favourites don’t have be a guessing game

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

Roy Morgan Research’s Young Australians Survey has found that 8.0 per cent of all Australian children aged 6-13 nominate Bugs Bunny as their favourite cartoon character. He is the most popular cartoon character among both girls and boys aged 6-9 and 10-13. The survey also shows that overall, 15.3 per cent of children aged 6-13 name Batman as their favourite superhero. While Batman is the most popular superhero among boys aged 6-9 and 10-13, Wonder Woman is the most popular superhero among girls of both age groups. Meanwhile, Minecraft is the top-ranked computer/console game for 14.3 per cent of all children aged 6-13.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians still have appetite for drama after dinner

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ have a preference for drama in their weekday after dinner media, ahead of comedy (26 per cent), action and adventure (20 per cent), news (17 per cent), sports (10 per cent) and music (nine per cent). Television is still the dominant media after dinner, preferred by almost three in five Australians. Analysis by age shows that drama is the most popular among the 35-49 and 50+ age groups, while it ranks second among those aged 25-34 and fourth among those aged 14-24.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Why Woolworths and Telstra are a perfect match (and so are Coles and Optus)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 47 per cent of Australian grocery buyers aged 14+ who mainly shop at Woolworth are Telstra mobile phone customers, compared with 39 per cent of Coles’ main shoppers. Meanwhile, 22 per cent of Coles’ main shoppers are Optus mobile phone customers, compared with 19 per cent of Woolworths’ main shoppers. The survey, which was carried out in the year to March 2016, also shows that Woolworths is more commonly associated with Quality and Coles with Price – just as Telstra and Optus are.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, SINGTEL OPTUS PTY LTD

The 10 most (and least) politically engaged electorates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that just 19 per cent of Australian electors especially want to read, watch or hear any political analysis in their media during the week. The survey also shows that Greens voters are most likely to want some political analysis in their media at least once during the week (26 per cent), while ALP voters are slightly more likely than average (20 per cent) and Liberal voters are slightly less likely than average (18 per cent). Meanwhile, electorates where voters are most likely to want some political analysis in their media include Grayndler (46 per cent), Goldstein (40 per cent) and North Sydney (39 per cent). In contrast, just seven per cent of voters in the electorates of Forde, Wakefield, and Werriwa want political analysis in their media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA

Holiday in one: the preferred destinations of Aussie golfers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

A Roy Morgan Single Source survey has found that 1.9 million Australians aged 14+ play golf either regularly or occasionally, and they are more likely to go on holiday than the average Australian. The survey, which was carried out in the year to December 2015, also shows that people who play golf either regularly or occasionally are considerably more likely than the average Australian to name Queensland as the state they would most like to visit on holiday in the next two years: 49.6 per cent compared with the population average of 40.6 per cent. Victoria (49.2 per cent) and New South Wales (47.9 per cent) also rate higher for golfers on their holiday wish-lists than for the average Australian. In fact, the only state which golfers have a below-average interest in visiting is South Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chinese still our favourite cuisine, but for how much longer?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

A Roy Morgan Single Source survey has found that 70.4 per cent of Australians aged 14+ reported liking Chinese cuisine in the year to December 2015, compared with 73.6 per cent in 2011. The survey also shows that Italian food is now enjoyed by 62.9 per cent of the population, marginally up on 60.8 per cent in 2011. Meanwhile, an above-average proportion of Pre-Boomers like Chinese food (72.1 per cent), while Generation X is over-represented among Australians who like Italian, Greek, Thai and Lebanese cuisine. Gen Y, in contrast, are the group most likely to enjoy eating Japanese, Other Asian, Indian, Mexican and French food.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Coca-Cola Amatil feels heat of price cut

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Original article by Sue Mitchell
The Australian Financial Review – Page: 18 : 28-Apr-16

Coca-Cola Amatil’s 2016 interim results are likely to be negatively affected by the use of discounting to drive sales of carbonated soft drinks and bottled water. Analysts expect the company to announce weaker earnings for the half-year. Consumers’ preferences are changing. Figures from Retail World show that soft drink sales declined from 57.5 per cent of non-alcoholic beverages in 2008 to 50.5 per cent in 2015. Meanwhile, consumption of bottled water has increased from 10.4 per cent to 20.4 per cent.

CORPORATES
COCA-COLA AMATIL LIMITED – ASX CCL, RETAIL WORLD PTY LTD, AUSTRALIAN BUREAU OF STATISTICS, COLES GROUP LIMITED, WOOLWORTHS LIMITED – ASX WOW, PEPSI-COLA COMPANY, ASAHI AND COMPANY, SCHWEPPES AUSTRALIA PTY LTD, DEUTSCHE BANK AG