CONSUMERS’ PREFERENCES – AUSTRALIA

The politics of holiday destination preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Fresh trumps frozen for Australia’s veggie-eaters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 87 per cent of Australians aged 14+ ate fresh, frozen and/or canned vegetables at least once in an average seven days in the year to June 2015. The survey also shows that 83 per cent of Australians ate fresh vegetables during the 12-month period, compared with 81 per cent in the previous 12 months. The proportion of Australians eating frozen vegetables was unchanged at 50 per cent, while the proportion who eat canned vegetables has risen from 17 per cent to 18 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Frequent customers most satisfied with quick service restaurants

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

A Roy Morgan Single Source survey has found that 57.1 per cent of Australians aged 14+ bought food at a quick service restaurant during an average four-week period in the year to August 2015. The survey also shows that 29.3 per cent of Australians visited a McDonald’s outlet in an average four weeks, followed by KFC (20.3 per cent) and Subway (16.4 per cent). McDonald’s and KFC had customer satisfaction ratings of 83.3 per cent and 85 per cent respectively among heavy customers (people who dine in or take away five or more times in an average four weeks), while Subway’s satisfaction rating among heavy customers was 96.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP

Just how big is the Big Green Box going to get?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

A Roy Morgan Single Source survey has found that 50.4 per cent of Australians aged 14+ (9.8 million people) shopped at Bunnings in an average four weeks in the year to June 2015, compared with 46.7 per cent in the previous 12 months. The survey also shows that the proportion of consumers who shop at Masters Home Improvement in an average four-week period has risen from 6.3 per cent to 7.7 per cent in the last year, while Mitre 10 recorded growth of 0.1 per cent to 9.4 per cent. However, Bunnings’ rivals have all attracted proportionally more customers who are interested in gardening.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNNINGS GROUP LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED, WOOLWORTHS LIMITED – ASX WOW

Once is not enough: returning to a travel destination

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Internet banking growth and satisfaction outstrips other channels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 62.2 per cent of Australians aged 14+ used the internet (via website or mobile) to deal with their bank in an average four-week period during the six months to August 2015. This compares with 58.6 per cent in the six months to August 2013. Meanwhile, the proportion of bank customers using branches in an average four-week period has fallen from 35.5 per cent to 32.3 per cent over the last two years. The only area of growth has been mobile banking, which has increased from 26.2 per cent of Australians to 33.6 per cent. The satisfaction level of internet banking is now 90.2 per cent, compared with 88.4 per cent for branches.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SUNCORP BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Nivea number one with Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 76.6 per cent of Australian women aged 14+ buy face-care products (moisturiser and/or cleanser) and 68.3 per cent buy hand and/or body lotion in an average six-month period. The survey, which was carried out in the year to March 2015, also shows that the Nivea brand of face-care products is bought by 13.2 per cent of Australian women, ahead of Olay (12.1 per cent) and Neutrogena (5.7 per cent). Meanwhile, 11.3 per cent of Australian women buy Nivea hand and/or body lotion in an average six months, while 9.1 per cent buy Vaseline Intensive Care.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, OLAY, NEUTROGENA CORPORATION, VASELINE INTENSIVE CARE, AVON, AVEENA, DOVE, L’OREAL AUSTRALIA PTY LTD

More Australians now read catalogues than metro newspapers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies using only their Mobile or Tablet to bank triples in 3 years

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that an estimated 1.1 million (5.8 per cent of) Australians use only their mobile phone or tablet to conduct banking activities in an average four week period. In three years, the number of Australians doing "mobile-only banking" has tripled. This means they do not use any other banking channel, such as website, branches, adviser/banker or the telephone, to deal with their bank. By June 2015, 33 per cent of Australians conducted internet banking using a mobile phone or tablet (app) in an average four week period. This has resulted in a group of people that only deal with their banks via a mobile or tablet. As assumed, younger generations take up digital channels at higher rates than older ones, with close to one out of ten people under 34 years old doing "mobile-only banking".

CORPORATES
ROY MORGAN RESEARCH LIMITED

Flight Centre flies the flag for bricks-and-mortar travel agents

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-15

The latest Roy Morgan Research State of the Nation report indicates that many Australians still show preference for traditional travel agents. In the 12 months to June 2015, 13 million Australians 14 years or older took at least one holiday. Flight Centre was used by 9.4 per cent of this group between July 2014 and June 2015, followed by dedicated online agent Booking.com, used by 5.8 per cent of Australians, and booking websites Wotif.com (5.2 per cent), Webjet.com.au (3.7 per cent) and Expedia.com.au (3.2 per cent). Michele Levine, CEO, Roy Morgan Research, says that "Flight Centre’s long-standing position as Australia’s leading travel agent remains unchallenged". Australians appreciate specialist knowledge and personal service of bricks-and-mortar agents.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM BV, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, EXPEDIA INCORPORATED, HELLOWORLD LIMITED – ASX HLO, HARVEY WORLD TRAVEL GROUP LIMITED, ESCAPE TRAVEL, STA TRAVEL PTY LTD