CONSUMERS’ PREFERENCES – INDONESIA

Restoran Sederhana & KFC battle to be top Indonesian restaurant

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-18

A Roy Morgan Single Source survey shows that over 55 million Indonesians aged 14+ (34.3%) eat food from restaurants or fast food outlets in an average six months. Restoran Sederhana is the most visited restaurant, with over 28.4 million Indonesians visiting in an average six months. It is followed by KFC (24 million visitors), McDonald’s (7.7 million) and Pizza Hut (6.5 million). Patronage of fast food restaurants is significantly higher in Indonesia’s biggest city of Jakarta and the surrounding areas of Greater Jakarta, known as Jabodetabek. Over 12 million people living in Jabodetabek, or 59% of the area’s population, visit fast food restaurants in an average six months. Nearly 8.5 million Jabodetabek residents (40.2%) visit KFC in an average six months, while 4.5 million (21.3%) visit Restoran Sederhana.

CORPORATES
ROY MORGAN LIMITED, RESTORAN SEDERHANA, KFC, McDONALD’S FAMILY RESTAURANTS, PIZZA HUT

Cola is king in Australia, New Zealand and Indonesia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that cola beverages feature heavily among the most popular soft drinks in Australia, New Zealand and Indonesia. Coca-Cola is consumed by 19 per cent of Australians aged 14+ in an average seven days, followed by Coke Zero (8 per cent) and Diet Coke (5 per cent). Meanwhile, 25 per cent of New Zealanders aged 14+ drink Coca-Cola in an average seven days, ahead of Sprite (12 per cent) and Coke Zero (10 per cent). Some 14 per cent of Indonesians aged 14+ drink Big Cola in an average seven-day period, ahead of Fanta (just over 12 per cent), and Coca Cola (almost 12 per cent)

CORPORATES