Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-18
A Roy Morgan Single Source survey shows that over 55 million Indonesians aged 14+ (34.3%) eat food from restaurants or fast food outlets in an average six months. Restoran Sederhana is the most visited restaurant, with over 28.4 million Indonesians visiting in an average six months. It is followed by KFC (24 million visitors), McDonald’s (7.7 million) and Pizza Hut (6.5 million). Patronage of fast food restaurants is significantly higher in Indonesia’s biggest city of Jakarta and the surrounding areas of Greater Jakarta, known as Jabodetabek. Over 12 million people living in Jabodetabek, or 59% of the area’s population, visit fast food restaurants in an average six months. Nearly 8.5 million Jabodetabek residents (40.2%) visit KFC in an average six months, while 4.5 million (21.3%) visit Restoran Sederhana.
ROY MORGAN LIMITED, RESTORAN SEDERHANA, KFC, McDONALD’S FAMILY RESTAURANTS, PIZZA HUT