Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-22

New research from Roy Morgan shows that over 7 million Australians aged 14+ (33.4%) now use a meal delivery service in an average three months, up from 3.6 million (16.9%) in early 2020. Uber Eats is again the clear market leader used by 3.5 million Australians, up from 2.3 million in early 2020. The use of meal delivery services grew rapidly over the last two years of extended lockdowns around much of the country – and especially in the two largest States of New South Wales and Victoria. A look at the different generations shows that Millennials (born 1976-1990) and now aged from 31-46 years old, are the most likely to use a meal delivery service. Now 45.8% of Millennials use a meal delivery service in an average three months, more than doubling their usage since early 2020 (+24% points). Just behind is Generation Z (born 1991-2008), with 43% (up 17% points from early 2020) now using meal delivery services in an average three months. Some 29.6% of people in Generation X now use meal delivery services, more than doubling from 14.4% in early 2020. The use of meal delivery services drops off sharply in the older generations aged over 60. Under one-in-six Baby Boomers (15.9%, up 8.5% points from early 2020) and only 12.3% (up 7.4% points) of Pre-Boomers used one of the services.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New Roy Morgan research shows that Inner City Melbourne residents (40%) are the Australians most likely to use meal delivery services, just ahead of those in Central Sydney (39%), followed by Central Perth (31%). Other regions with high use of these services include Northern Melbourne (with suburbs such as Preston, Northcote and Coburg), Middle Southern & Eastern Melbourne (including Hawthorn, Malvern, Sandringham and Brighton) and South-West Perth (including Fremantle and Coogee). The data covers the 12 months to March 2020. Overall, around one in five Australians (19%) now use meal delivery services in an average three months, with the top four services – UberEATS, Menulog, HelloFresh and Deliveroo – all growing their market share over the past year. More than a third of Australians living in shared households, and more than a fifth of single parents and young people living with their parents, now use meal delivery services. In contrast, only a tenth of those who live alone use these services. Roy Morgan CEO Michele Levine says that even before the COVID-19 pandemic more Australians than ever before were turning to meal delivery services.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey shows that 9.8% of Australians aged 14+ now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months. The survey, which was carried out in the year to March 2018, also shows that 12.6% of city-dwellers have their meals delivered, compared with 4.5% of those in country areas. Meanwhile, 10.2% of Australian women and 9.4% of men use meal delivery services. Analysis by generation shows that 16.1% of Millennials/Gen Y use a meal delivery service in an average three months, compared to only 4.5% of Baby Boomers and 3.6% of Pre-Boomers. Roy Morgan’s Helix Personas geo-psychographic segmentation tool shows that the Metrotech community is most likely to use meal delivery services; 22.5% of Metrotechs do so, and Uber Eats is used by 16.4% of Metrotechs, ahead of Menulog/Eatnow.com.au (13.4%) and Deliveroo (7.3%).

CORPORATES
ROY MORGAN LIMITED, UBER EATS, MENULOG PTY LTD, EAT NOW SERVICES PTY LTD, DELIVEROO AUSTRALIA PTY LTD, FOODORA AUSTRALIA PTY LTD