Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18
A Roy Morgan Single Source survey shows that 9.8% of Australians aged 14+ now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months. The survey, which was carried out in the year to March 2018, also shows that 12.6% of city-dwellers have their meals delivered, compared with 4.5% of those in country areas. Meanwhile, 10.2% of Australian women and 9.4% of men use meal delivery services. Analysis by generation shows that 16.1% of Millennials/Gen Y use a meal delivery service in an average three months, compared to only 4.5% of Baby Boomers and 3.6% of Pre-Boomers. Roy Morgan’s Helix Personas geo-psychographic segmentation tool shows that the Metrotech community is most likely to use meal delivery services; 22.5% of Metrotechs do so, and Uber Eats is used by 16.4% of Metrotechs, ahead of Menulog/Eatnow.com.au (13.4%) and Deliveroo (7.3%).
ROY MORGAN LIMITED, UBER EATS, MENULOG PTY LTD, EAT NOW SERVICES PTY LTD, DELIVEROO AUSTRALIA PTY LTD, FOODORA AUSTRALIA PTY LTD