FANS (PERSONS) – AUSTRALIA

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-17

A Roy Morgan Single Source survey has found that just over 6.2 million Australians aged 14+ (or 31.5% of the population) reported that they "almost always or occasionally" watched regular season AFL on TV in the year to December 2016. Fans of the North Melbourne Kangaroos (77.5%) and Port Adelaide Power (77.1%) are most likely to watch regular-season matches on TV, while supporters of the Brisbane Lions (46.9%) and Sydney Swans (52.9%) are least likely to do so. Meanwhile, supporters of the Melbourne Demons (48.7%) are far more likely than other teams’ fans to go to an AFL match.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB

Over $5billion in car sales next year could be decided over Big Bash cricket

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that nearly 570,000 Australians plan to buy a new car in 2017, and 21 per cent of them say they "almost always" watch Twenty20 cricket on TV (compared with 16 per cent of all Australians aged 14+). The survey, which was carried out in the year to September 2016, also shows that these dedicated Twenty20 viewers have an average budget of $43,000 for their next car, compared with $38,500 among new car buyers overall. Meanwhile, compared to the average new car buyer in the market, Twenty20 fans are 28 per cent more likely to agree that they would like a car that handles like a racing car, 23 per cent are more likely to say they will only be buying a car that is fun to own, and 21 per cent are more likely to regard themselves as a car enthusiast.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Finals fever part 2: Storm and Sharks fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: online : 29-Sep-16

A Roy Morgan Single Source survey has found that Melbourne Storm and Cronulla Sharks have very different-sized fan bases. As of June 2016, Melbourne Storm was the second-most popular team in the National Rugby League (after the Brisbane Broncos), with 836,000 supporters – no less than 15.1% of total NRL fans. In contrast, the Sharks’ 202,000 supporters account for 3.7% of the League’s total fans. While it is relatively small, the Sharks fan base is noteworthy for being composed of more women than men. Almost 65% of Sharks supporters are female. On the other hand, nearly 61% of Storm fans are men.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED

Huawei patrol: has the AFL and NRL’s only mobile handset sponsor backed the right teams?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that over four million Australians aged 14+ (21 per cent) plan to buy a new mobile phone in the next 12 months. The survey, which was carried out in the year to June 2016, also shows that 23 per cent of AFL and NRL club supporters intend to buy a new handset in the next 12 months. Huawei is currently the only handset maker that is a sponsor of an AFL or NRL team. Huawei is a major sponsor of the Canberra Raiders, and 24 per cent of the NRL team’s supporters intend to buy a new handset in the next 12 months. However, Raiders fans are almost 20 per cent less likely than average to want one of the two dominant handset brands, the Apple iPhone or Samsung Galaxy. Huawei is also a technology and ball partner of the Gold Coast Suns, and 34 per cent of the AFL team’s fans are in the market for a new mobile phone, while they also more likely to have their hearts set on an Apple iPhone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HUAWEI TECHNOLOGIES COMPANY LIMITED, CANBERRA RAIDERS, GOLD COAST FOOTBALL CLUB LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, NEW ZEALAND WARRIORS LIMITED, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, CARLTON FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Finals fever: Bulldogs and Swans fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that AFL grand finalist the Western Bulldogs has the league’s most gender-balanced fan base: 49.9 per cent are men and 50.1 per cent are women. In contrast, 58.4 per cent of Sydney Swans supporters are men and 41.6 per cent are women. The survey, which was carried out in the year to June 2016, also shows that Swans supporters have a mean age of 47 years, compared with 44 years for Western Bulldogs fans. Meanwhile, a slightly higher proportion of Bulldogs supporters are aged 65 and older (19.2 per cent vs 18.4 per cent). Overall, the Swans boast 1.1 million supporters (14.5 per cent of the country’s AFL supporters), while the Western Bulldogs have 249,000 supporters (3.3 per cent of all AFL fans).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

NBA and EPL’s dedicated viewers are the most open to paying for sports on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 12.25 million Australians aged 14+ (63 per cent) have at least one sport that they "almost always" watch on TV, and over 1 in 6 of these dedicated fans either already pay to watch sporting events on demand or say they would like to. The survey, which was carried out in the year to December 2015, also shows that 23 per cent of American NBA basketball viewers already pay to watch sport on demand and another 21 per cent agree that they would like to. Meanwhile, 25 per cent of English Premier League viewers already pay to watch some sport on demand, with another 16 per cent open to the idea.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL BASKETBALL ASSOCIATION, SUPER RUGBY, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, NATIONAL BASKETBALL LEAGUE

1 in 4 AFL club supporters watch the pre-season on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Feb-16

A Roy Morgan Single Source survey has found that 26 per cent of Australian Football League club supporters aged 14+ watched pre-season NAB Challenge games on TV in the year to December 2015. This compares with about 31 per cent in 2011-2013. The survey shows that 45 per cent of North Melbourne Kangaroos supporters almost always or occasionally watch pre-season games on television, ahead of Melbourne Demons fans (37 per cent). However, just 11 per cent of Sydney Swans supporters and 16 per cent of Brisbane Lions supporters tune in for pre-season games.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, MELBOURNE FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, FREMANTLE DOCKERS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, FOX FOOTY CHANNEL, FOXTEL MANAGEMENT PTY LTD

Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 1,106,000 Australians aged 14+ support 2015 NRL Grand Finalist the Brisbane Broncos, while 389,000 support the North Queensland Cowboys. The survey, which was carried out in the year to June 2015, also shows that the Cowboys’ fan-base is much more gender-neutral, with women making up 49 per cent of fans, compared with just 40 per cent of Broncos fans. Meanwhile, 22 per cent of Cowboys fans and 19 per cent of Broncos fans have attended a match, while five per cent of Broncos fans and four per cent of Cowboys fans are financial members of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, BRISBANE BRONCOS LIMITED – ASX BBL

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB