GOVERNMENT ADVERTISING – AUSTRALIA

Federal government spent $4m on Facebook ads in past 12 months

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Original article by Miranda Ward
The Australian Financial Review – Page: Online : 29-Jun-21

US-based Pathmatics states that the federal government has spent an estimated $4 million on Facebook advertising in the past 12 months, with $3.1 million of that coming in the last five months. Much of the government’s Facebook advertising has related to the pandemic, but other areas that it has spent advertising on include campaigns on domestic violence against women and on how its $110 billion infrastructure plan is better connecting Australia’s states.

CORPORATES
PATHMATICS

Ad market rallies as splurge in government spending delivers

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Original article by Darren Davidson
The Australian – Page: 19 : 16-Dec-14

The latest Standard Media Index data shows that Australia’s advertising market grew by 3.8 per cent year-on-year in November 2014. There was a 110 per cent increase in spending on government advertising, while travel industry advertising and telecommunications advertising increased by 12.5 per cent and 3.6 per cent respectively. Newspaper advertising declined by 12.2 per cent and free-to-air TV advertising was down 0.2 per cent

CORPORATES
SMI MEDIA INCORPORATED, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, OGILVY AND MATHER, J WALTER THOMPSON AUSTRALIA PTY LTD, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED