Federal government spent $4m on Facebook ads in past 12 months

Original article by Miranda Ward
The Australian Financial Review – Page: Online : 29-Jun-21

US-based Pathmatics states that the federal government has spent an estimated $4 million on Facebook advertising in the past 12 months, with $3.1 million of that coming in the last five months. Much of the government’s Facebook advertising has related to the pandemic, but other areas that it has spent advertising on include campaigns on domestic violence against women and on how its $110 billion infrastructure plan is better connecting Australia’s states.

CORPORATES
PATHMATICS

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