Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 77 per cent of Australian grocery buyers visit at least two different supermarkets in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that IGA has the most loyal customers, with 30% of people who mainly shop at IGA only shopping there during any given four-week period. Grocery-buyers who mainly shop at Woolworths/Safeway are the second-most likely (25 per cent) to stick with their number one supermarket, marginally ahead of Coles shoppers (24 per cent). Despite its increasing overall market share, ALDI has a much lower proportion of exclusive shoppers (seven per cent). Meanwhile, seven per cent of grocery buyers said they shopped at all four major supermarkets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-15

A Roy Morgan Single Source survey has found that 51.2 per cent of Australians aged 14+ who are grocery buyers usually do their main grocery shopping on a specific day of the week. Some 14.2 per cent of grocery buyers go to the supermarket on Saturdays, while 10.9 per cent do so on Thursdays. In contrast, just five per cent do their grocery shopping on Mondays and 5.4 per cent do so on Tuesdays. The survey also shows that under-25s are more likely to do their main grocery shop on Sundays than any other day (12.2 per cent), while those aged 65+ are more likely to buy groceries on Thursdays (16.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, IGA