Leakage and larceny as supermarkets compete, with online grocery shopping the next big battleground

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

Australians spent $94.6 billion in supermarkets in the year to March 2020. Data from Roy Morgan’s latest Fresh Food & Grocery Report shows that, between them, the Woolworths Group and the Coles Group took 67.5% of that total. Woolworths has the larger share of overall spend, but Coles isn’t too far behind. However, when it comes to online grocery shopping, which has shaped up as the next major battleground, the difference is marked. At ease buying many other things online, Australians have long preferred to do their grocery shopping in person. By March 2020, as the COVID-19 pandemic took hold, only 3% of the nation’s total supermarket spend was taking place online. Woolworths accounted for 57.4% of all online supermarket spending, compared to Coles’ 26.1%. The arrival of the pandemic turbocharged the move to online grocery-buying to such a degree that demand could not be met and services were temporarily restricted. With lockdown no longer in place except in specific Melbourne locations, shoppers have increasingly returned to physical locations throughout Australia, but it is likely that many of those who recently made the move to online groceries will continue to use that option, at least some of the time.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

Criminal charges for food profiteering

Original article by Tom McIlroy
The Australian Financial Review – Page: 3 : 20-Mar-20

Home Affairs Minister Peter Dutton claims that some members of the community are profiteering from coronavirus-inspired demand for groceries. Dutton has warned that people who are found to be buying groceries in bulk in order to send them overseas or to sell them on the black market could face criminal prosecution. Agriculture Minister David Littleproud notes that Australia produces three times the amount of food that is consumed domestically, so there is no need for panic buying.

CORPORATES
AUSTRALIA. DEPT OF HOME AFFAIRS, AUSTRALIA. DEPT OF AGRICULTURE AND WATER RESOURCES, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Over 5 million Australians consider buying groceries online

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey has found that 31% of Australians aged 14+ (more than five million people) would consider buying groceries online in the next year, an increase of more than 800,000 in the last 12 months. The survey, which was carried out in the year to December 2018, also shows that 34% of both Coles and Woolworths shoppers would consider buying groceries online in the next year, compared with 26% of Aldi customers and 23% of IGA customers. Meanwhile, just 5% of Woolworths customers and 4% of Coles customers currently buy groceries online in an average month.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

Supermarkets increase dominance in fresh food

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Feb-19

Australia’s total fresh food market (comprising meat, bread, deli, fruit, vegetables and seafood) now has an annual retail value of $38.8bn. Supermarkets currently hold 71.4% of this market, up from 69.0% 12 months ago and representing a continuation of a long-term trend. Woolworths has increased its lead over Coles in the 12 months to September 2018, with a market share gain in fresh food of 1.0% points (to 27.4%), compared to a gain of 0.6% points for Coles (to 24.6%). Aldi showed the second biggest gain, being up 0.8% points to 9.8%, leaving it in third place and well ahead of IGA on 6.0%. Of the smaller fresh food retailers, butchers showed the biggest decline, down 1.1% points to 7.0%, followed by fruit shops, down 0.7% points to 6.7%. These are some of the latest findings from Roy Morgan’s ‘Supermarket & Fresh Food Currency Report-September 2018’, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questionnaires of over 12,000 grocery buyers.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

Woolworths extends lead over Coles in seafood

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18

Roy Morgan’s latest Supermarket & Fresh Food Currency Report shows that Woolworths has a 27.4% share of Australia’s fresh food market, ahead of Coles (24.6%) and Aldi (9.8%). In fresh seafood, which accounts for 7 per cent of the overall fresh food sector, stand-alone shops still have the largest market share in dollar terms. However, among supermarkets Woolworths has opened up a strong lead over rival Coles during the 12 months to September 2018. Woolworths also continues to hold the largest market share in dollar terms of fresh meat, fresh deli, fresh bread and fresh fruit and vegetables, although Coles has narrowed the market share gap in all those categories in the 12 months to September. The Supermarket & Fresh Food Currency Report is compiled from data collected as part of Roy Morgan’s Single Source survey, which involves more than 50,000 in-home, face-to-face interviews each year, including more than 12,000 detailed surveys of grocery and fresh food buying behaviour.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Australians yet to embrace online grocery shopping

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-16

Roy Morgan Research’s latest State of the Nation Retail Spotlight report revealed that Australian grocery buyers made more than 2.5 trips per week to supermarkets in 2015-16, or 1.95 billion trips for the year. And despite the ever-increasing popularity of online retail, the vast majority of Australians continue to do their grocery shopping in-store rather than online. A Roy Morgan Single Source survey, which was carried out in the year to June 2015, found that 26% of Australians agreed that "I’d consider doing some of my grocery shopping on the Internet in the next 12 months". However, just 3% of grocery buyers did their supermarket shopping online in any given four-week period during the following 12 months. Admittedly, this is an increase on 2011 (when it was 1.4%), but it is unlikely that there will be a mass exodus to online grocery shopping any time soon.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSSIE FARMERS DIRECT, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, CATCH GROUP PTY LTD, GROCERY RUN, INDO-ASIAN GROCERY STORE

Supermarket sweep: ALDI’s share of the Aussie market still rising

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Apr-16

A Roy Morgan Single Source survey has found that ALDI held 12.1 per cent of the total supermarket market as of December 2015, compared with 11.6 per cent in March 2015. Although Woolworths retains the largest market share of 37.3 per cent, this has declined from 38.5 per cent since our last report. Meanwhile, its bitter rival Coles Group is narrowing the gap, having increased its share from 31.8 per cent to 32.5 per cent over the same period. IGA is relatively stable with a 9.7 per cent share.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Online grocery shopping still niche (but not for much longer)

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 12.8 million Australians aged 14+ are their household’s main grocery-buyer, yet only three per cent (389,000 people) do their supermarket shopping online in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases online. The survey also shows that 3.8 per cent of women and 1.8 per cent of men do their supermarket shopping online. Meanwhile, the proportion of Australian grocery-buyers who purchase alcohol online in any given four weeks has risen from 1.6 per cent (or 196,000 people) in 2011 to 3.1 per cent (398,000 people).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Supermarket loyalty: what’s that?

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 77 per cent of Australian grocery buyers visit at least two different supermarkets in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that IGA has the most loyal customers, with 30% of people who mainly shop at IGA only shopping there during any given four-week period. Grocery-buyers who mainly shop at Woolworths/Safeway are the second-most likely (25 per cent) to stick with their number one supermarket, marginally ahead of Coles shoppers (24 per cent). Despite its increasing overall market share, ALDI has a much lower proportion of exclusive shoppers (seven per cent). Meanwhile, seven per cent of grocery buyers said they shopped at all four major supermarkets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD