Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18
Roy Morgan’s latest Supermarket & Fresh Food Currency Report shows that Woolworths has a 27.4% share of Australia’s fresh food market, ahead of Coles (24.6%) and Aldi (9.8%). In fresh seafood, which accounts for 7 per cent of the overall fresh food sector, stand-alone shops still have the largest market share in dollar terms. However, among supermarkets Woolworths has opened up a strong lead over rival Coles during the 12 months to September 2018. Woolworths also continues to hold the largest market share in dollar terms of fresh meat, fresh deli, fresh bread and fresh fruit and vegetables, although Coles has narrowed the market share gap in all those categories in the 12 months to September. The Supermarket & Fresh Food Currency Report is compiled from data collected as part of Roy Morgan’s Single Source survey, which involves more than 50,000 in-home, face-to-face interviews each year, including more than 12,000 detailed surveys of grocery and fresh food buying behaviour.
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD