Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-16
Roy Morgan Research’s latest State of the Nation Retail Spotlight report revealed that Australian grocery buyers made more than 2.5 trips per week to supermarkets in 2015-16, or 1.95 billion trips for the year. And despite the ever-increasing popularity of online retail, the vast majority of Australians continue to do their grocery shopping in-store rather than online. A Roy Morgan Single Source survey, which was carried out in the year to June 2015, found that 26% of Australians agreed that "I’d consider doing some of my grocery shopping on the Internet in the next 12 months". However, just 3% of grocery buyers did their supermarket shopping online in any given four-week period during the following 12 months. Admittedly, this is an increase on 2011 (when it was 1.4%), but it is unlikely that there will be a mass exodus to online grocery shopping any time soon.
ROY MORGAN RESEARCH LIMITED, AUSSIE FARMERS DIRECT, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, CATCH GROUP PTY LTD, GROCERY RUN, INDO-ASIAN GROCERY STORE