Item 6 – Summer Health Series – Hips don’t lie (but they can hurt!)

Original article by Zac Jones – BandTherapy
Market Research Update – Page: Online : 10-Jan-19

Do you ever get tight at the front of your hips after a long ride or run? Maybe after an intense workout the next day you struggle to walk with stiffness or pain. If this is the case then chances are you are not connecting the deep muscles of your legs to your spine properly. If you don’t connect these muscles (called iliopsoas) then you have to work twice as hard to move your body. That extra effort just to get things moving can be a key reason why you get tight, stiff and sore in your hips! This also applies if you have had or are considering a hip replacement, because that extra contraction of the muscles around the hip socket without release and access to free movement can render you vulnerable to reinjury and delay rehabilitation. There is no doubt the key areas of the hips and pelvis need to be strong to be able to do everything we ask of them, but too often we confuse strength with rigidity. The best way to approach freeing up the hips so we can move better pain free whilst also developing strength is to read more at https://bit.ly/2BUZWL5

CORPORATES

Staying fit can earn you Qantas flyer points

Original article by Jamie Freed
The Australian Financial Review – Page: 9 & 14 : 24-Nov-15

Members of a new customer loyalty program will be rewarded for being physically active. Qantas has partnered with health insurer NIB Holdings to develop a new program, Qantas Assure, which will offer frequent flyer points to NIB customers. Members of the scheme will also receive extra points for meeting fitness targets which will be measured by wearable technology. The new scheme will be launched in the first half of 2016.

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, NIB HOLDINGS LIMITED – ASX NHF, RESERVE BANK OF AUSTRALIA

Your insurer likes to watch

Original article by Ruth Liew
The Australian Financial Review – Page: 7 : 10-Nov-15

MLC will undertake a pilot program in which selected life insurance customers will be issued with a device that monitors their fitness and sleeping patterns. Participants will be able to receive rewards for improving their health and fitness, such as a discount on their insurance policy. QBE Insurance Group already has a similar reward scheme for car insurance customers who use a tracking device to monitor their driving habits.

CORPORATES
MLC LIMITED, QBE INSURANCE GROUP LIMITED – ASX QBE, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NIPPON LIFE INSURANCE COMPANY LIMITED, BIG CLOUD ANALYTICS, FITBIT INCORPORATED, NIKE INCORPORATED

Junk food ads saturate cricket broadcasts, uni study reveals

Original article by Kate Hagan
The Age – Page: 2 : 28-Jan-15

Obesity Policy Coalition members such as the Cancer Council Victoria and the Victorian branch of Diabetes Australia are urging Cricket Australia to abandon corporate sponsorship deals with fast food brands. New research by Wollongong University shows that during three One Day International and two Twenty20 matches as well as the first three days of the Ashes test series in 2014, junk food branding was shown 3,000-plus times in the TV broadcasts. Almost all of this was linked to naming rights sponsor KFC

CORPORATES
KFC, YUM! RESTAURANTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, UNIVERSITY OF WOLLONGONG, OBESITY POLICY COALITION, DIABETES AUSTRALIA – VICTORIA, THE CANCER COUNCIL VICTORIA

Scientists urge rethink on skin cancer campaigns

Original article by Julia Medew
The Age – Page: 3 : 19-Nov-14

Ian Olver, head of the Australian Cancer Council, rejects claims that skin cancer awareness campaigns have had the negative effect of depriving Australians of the required exposure to sunlight. University of Southampton professor of clinical and experimental sciences Martin Feelisch at a congress in Melbourne in mid-November 2014 referred to a study in the "Journal of Investigative Dermatology". It showed that only direct sunlight, not supplements, can provide the body with a dose of Vitamin D needed to boost bone and muscle health

CORPORATES
CANCER COUNCIL OF AUSTRALIA, UNIVERSITY OF SOUTHAMPTON