Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-22
New research from the Australian Retailers Association in collaboration with Roy Morgan shows that over 1.5 million people plan to attend a Spring Racing Carnival event trackside this year. More than 1.9 million Australians plan to attend events not on the track, such as in restaurants or other hospitality venues. People celebrating the Spring Racing Carnival will spend an average amount of $1,076 on themselves, totalling $1.6 billion in spending. Meanwhile, 52% of people say they are spending the same or more than they did last year on their Spring Racing Carnival celebrations. A new dress or suit is the most common consumer purchase (mentioned by 68% of people planning to attend a Spring Racing Carnival event), followed by a hat/fascinator (35%), a pair of shoes (31%) and jewellery (26%). The ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,694 Australians aged 18+ on Friday September 30 to Tuesday October 4.
CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION