Original article by Max Mason
The Australian Financial Review – Page: 28 : 18-May-18
Victoria Racing Club hopes to use a new broadcasting rights deal for the Melbourne Cup carnival to attract more people to Flemington Racecourse for the event, arguing that it is more than just about horse racing. The VRC has not issued a tender for the four-day carnival since Seven West Media gained the rights in 2002. VRC CEO Neil Wilson says it is open to deals with more than one partner, including a sub-licensing arrangement.
VICTORIA RACING CLUB LIMITED, THE LEXUS MELBOURNE CUP, SEVEN WEST MEDIA LIMITED – ASX SWM, TWITTER INCORPORATED