Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-19

New data from Roy Morgan shows that 1,383,000 Australians aged 14+ are looking to drive a hybrid vehicle, and 537,000 are intending on driving an electric vehicle, as their next car (either new or used). The number of Australians looking to drive a hybrid car as their next vehicle has increased by 341,000 since June 2018, and the number of consumers intending to drive an electric vehicle has increased by 125,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 92,000 Australians intend on purchasing a used electric vehicle, up from 53,000 as of June 2018 (an increase of 39,000). However, the opposite trend was apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 49,000 Australians were looking to buy a new electric vehicle, compared with 57,000 as of June 2018 (a decrease of 8,000). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED

It’s Official: Majority would consider a hybrid

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey has found that 51.6% of Australians aged 18+ "would seriously consider buying" a hybrid vehicle, compared with 48.7% three years ago. The greatest growth over the last three years came from interest in fully electric vehicles, which increased by 9.7ppts to 36.2%. Consideration for electric-based vehicles (hybrid or fully electric) increased by 4.2ppts to 55.7%. These are the latest results from Roy Morgan’s "Automotive Currency Report", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged 18+.

CORPORATES
ROY MORGAN LIMITED

Hybrid cars not just for greenies

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Dec-14

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that almost 46 per cent of the 2,258,000 Australians aged 14+ who are planning to buy a new car in the next four years would
"seriously consider buying a hybrid vehicle". This compares with 43.6% during the same period in 2013. Some 64.2 per cent of Australians who intend to buy a Volvo would seriously consider a hybrid vehicle

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, KIA MOTORS AUSTRALIA PTY LTD, LEXUS AUSTRALIA, HONDA AUSTRALIA PTY LTD, MERCEDES-BENZ AUSTRALIA PTY LTD, JEEP AUSTRALIA, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD