Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19
New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.
ROY MORGAN LIMITED