INTERNET ADVERTISING – AUSTRALIA

Andrew Forrest sues Mark Zuckerberg’s Facebook over scam ads

roymorgansocial Leave a comment

Original article by Danielle Le Messurier
The West Australian – Page: Online : 3-Feb-22

Fortescue Metals Group founder Andrew Forrest has filed criminal charges against social media giant Facebook in the Magistrates Court of Western Australia. Forrest alleges that Facebook has been "criminally reckless" in failing to take sufficient action to block fake advertisements that use his name and image to promote cryptocurrency scams on its platforms. Forrest has also accused Facebook of breaching Australia’s money-laundering laws. Forrest previously filed a US civil case against Facebook in September 2021.

CORPORATES
FORTESCUE METALS GROUP LIMITED – ASX FMG, FACEBOOK, META PLATFORMS INCORPORATED, MAGISTRATES COURT OF WESTERN AUSTRALIA

Forrest’s legal action over Facebook crypto scams

roymorgansocial Leave a comment

Original article by John Rolfe
The Daily Telegraph – Page: Online : 22-Dec-21

Facebook is under scrutiny by the Australian Competition & Consumer Commission for allowing scammers to place fake advertisements on its digital platforms. The ads feature ‘endorsements’ by high-profile individuals such as Andrew Forrest and Dick Smith to promote scams that have cost some Australians their life savings. Forrest has launched his own legal action against Facebook for allowing his name and image to be used in ads that promote online scams. He first raised concern about the practice in April 2019, and personally wrote to Facebook founder Mark Zuckerberg about the issue in November of that year.

CORPORATES
FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

ACMA report shows Australians are embracing data-hungry tech

roymorgansocial Leave a comment

Original article by Finbar O’Mallon
The New Daily – Page: Online : 27-Feb-20

The Australian Communications & Media Authority’s annual report has highlight consumers’ growing use of digital technologies. ACMA notes that almost nine in 10 Australians accessed the internet via mobile phone in 2018-19, although fixed internet lines accounted for the bulk of data downloads. Meanwhile, more than half of Australians use Netflix, while one in 10 Australian use at least four streaming video services. The figures also show that online advertising is now worth $8.8bn a year.

CORPORATES
AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY, NETFLIX INCORPORATED

News Corp bolsters its social media firepower

roymorgansocial Leave a comment

Original article by Lilly Vitorovich
The Australian – Page: 15 : 16-Dec-19

News Corp Australia has secured an exclusive deal to use the social display technology of US-based Polar. The technology will allow advertisers to run social media ads across the group’s news, entertainment and food websites. The technology will also be combined with the company’s own News Connect data platform. News Corp’s MD for digital solutions, Neil Robinson, says the company’s publications offer a safe environment for brands, which cannot be guaranteed on social media.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, POLAR, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC

Facebook defends itself against Twiggy Forrest attack

roymorgansocial Leave a comment

Original article by Patrick Durkin
The Australian Financial Review – Page: 3 : 29-Nov-19

Facebook has responded to claims that it is not doing enough to address the issue of fraudulent advertisements on its platforms. Carolyn Everson, Facebook’s global head of marketing, says it has launched a "massive crackdown" on scam ads and may take legal action against those responsible for them. Mining magnate Andrew Forrest has called for digital platforms to be treated in the same way as traditional media companies. He is among the high-profile Australians whose photos have been used in scam ads published on digital platforms such as Facebook and Google.

CORPORATES
FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM

Forrest wants tech giants to be accountable for ads

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 7 : 28-Nov-19

Fortescue Metals Group founder Andrew Forrest argues that technology companies such as Facebook should be treated in the same way as traditional media companies with regard to advertising content that appears on their platforms. He contends that digital companies are not doing enough to address the issue of fraudulent ads, and they must be accountable for the ads that are published on their platforms. Forrest is among a number of high-profile Australians whose images have been used to promote scams on social media platforms.

CORPORATES

New ACCC case targets Google

roymorgansocial Leave a comment

Original article by Paul Smith, Yolanda Redrup
The Australian Financial Review – Page: 19 & 22 : 5-Nov-19

The Australian Competition & Consumer Commission is preparing an antitrust case against Google over the collapse of mobile advertising group Unlockd. The ACCC’s case will centre on whether Google’s conduct in relation to Unlockd constituted a breach of section 46 of the Competition and Consumer Act, which prohibits the misuse of market power. Google is also the subject of antitrust proceedings in the US.

CORPORATES
GOOGLE INCORPORATED, UNLOCKD PTY LTD, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, ROKT PTY LTD, FITBIT INCORPORATED

Nine fights tech giants with new ad model

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 14 : 17-Oct-19

Nine Entertainment Company has used its annual ‘upfronts’ to reveal that it will adopt a cost per completed view model for advertising across its digital platforms. Clients will be charged only if a video ad is viewed in full. The move is aimed at technology giants Facebook and Google, which have attracted scrutiny over their own advertising policies. Nine has also advised that it has amalgamated the data that has been gathered across its digital platforms.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, FAIRFAX MEDIA LIMITED

Nine: Tech giants must share revenue

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 17 : 26-Sep-19

Google and Facebook account for the bulk of digital advertising revenue in Australia, and other players collectively receive just $0.29 of every dollar spent. Nine Entertainment Company has called for a "fair" revenue sharing arrangement between the digital giants and content producers, and it argues that a proposed new division within the Australian Competition & Consumer Commission should be responsible for ensuring that commercial contracts are fair to both parties.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Facebook bans foreign-funded political ads during May election

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 3 : 5-Apr-19

Facebook is the latest social media company to advise that it will not accept foreign payments for political advertisements on its platform during the upcoming federal election. Twitter has previously announced such a ban, while Facebook has also banned foreign-funded political advertising in Indonesia during that nation’s presidential election. Meanwhile, Facebook has responded by the issue of fake news by establishing a fact-checking unit in partnership with Agence France-Presse.

CORPORATES
FACEBOOK INCORPORATED, TWITTER INCORPORATED, AGENCE FRANCE-PRESSE