Digital media lead, but catalogues remain key channel to reach consumers

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

The Australian Digital Inclusion Index 2017

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-17

Telstra CEO Andy Penn has launched the Australian Digital Inclusion Index 2017, which is powered by Roy Morgan Research. The Index shows that digital inclusion is growing in Australia, and Australians are spending more time – and are doing more – online. Since 2014, when data was first collected, Australia’s overall digital inclusion score has improved by 3.8 points, from 52.7 to 56.5. In 2016-17 alone, Australia’s score rose by 2.0 points, from 54.5 to 56.5. Scores for every state and territory also increased over this period. While their individual scores increased by varying amounts, the relative ranking of states and territories remains unchanged since the 2016 report. However, the gaps between digitally included and excluded Australians are substantial and widening. In general, Australians with low levels of income, education and employment are significantly less digitally included. Particular geographic communities are also experiencing digital exclusion.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Australia’s internet affordability improves, but big gaps remain between capital city residents and the rest

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-17

The Australian Digital Inclusion Index, which is powered by Roy Morgan Research’s Single Source survey, includes three key elements: internet Access, Ability and Affordability. Nationally, Australia scored 52.1 on Affordability in the 12 months to September 2016 (up from 51.2 in March, but still below the level of 53.5 in 2014). However, a clear divide exists between capital cities and the rest of the country. Overall, Australia’s State capitals together scored 54.6, compared with 47.5 for the 36 per cent of the population living outside those six cities. Overall, capitals average 6.5 points higher for Affordability than the rest of their State – and the larger the State, the larger the divide. Sydney is the most affordable place in Australia for internet with a score of 57.3 – almost 10 points higher than the rest of NSW (47.5).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SWINBURNE UNIVERSITY OF TECHNOLOGY

ACCC gives tick to TPG’s iiNet takeover

Original article by David Ramli
The Australian Financial Review – Page: 20 : 21-Aug-15

The Australian Competition and Consumer Commission has approved TPG Telecom’s takeover of iiNet. TPG will now become Australia’s second biggest provider of fixed-line broadband with 1.7 million customers, compared with 3.1 million for Telstra and one million for Optus.

CORPORATES
TPG TELECOM LIMITED – ASX TPM, IINET LIMITED – ASX IIN, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, AUSTRALIAN COMPANIES AND SECURITIES COMMISSION, ASX LIMITED – ASX ASX, M2 GROUP LIMITED – ASX MTU, DODO AUSTRALIA PTY LTD, IPRIMUS, NBN CO LIMITED