INTERNET USERS – AUSTRALIA

Australians still spend more time watching TV than using the internet at home

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-16

A Roy Morgan Single Source survey has found that Australians (aged 14+) watch over 18 hours of television a week on average (1,095 minutes), compared with over 19 hours in total using the internet anywhere (1,159 minutes). However, six hours of that internet time (31% of the total) includes time spent online at work, school or elsewhere (361 minutes) – places where TV isn’t often an entertainment option. So to compare apples with apples, the average Australian actually spends almost five hours more watching TV than using the internet when at home (798 minutes). Roy Morgan Research CEO Michele Levine says Australians’ average time spent watching television declined from 2004 to 2012, coinciding with the rapid growth in home internet and arrival of smartphones, tablets and smart TVs. However the time spent watching television has steadied over the last few years, suggesting that we may be approaching a "base" level of habitual TV viewership in the internet age.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Guardian and Mail Online show digital free-for-all risks

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Original article by Darren Davidson
The Australian – Page: 28 : 30-May-16

New data from Nielsen shows that "The Australian" boasted 13.3 per cent growth in its unique digital audience in April 2016, while unique visitors to the website of "The ­Australian Financial Review" rose by 19.1 per cent. The premium online content of both newspapers is subject to a paywall. In contrast, the non-paywalled Guardian Australia website recorded audience growth of just 4.2 per cent, while there was a 4.5 per cent decline in unique visitors to the Daily Mail Australia site.

CORPORATES
THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ, GUARDIAN AUSTRALIA, DAILY MAIL AUSTRALIA, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, LONDON STOCK EXCHANGE, BUZZFEED PTY LTD, VICE MEDIA INCORPORATED, MASHABLE INCORPORATED

Seasonal highs and lows of the Top 10 sports websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 31 per cent of Australians aged 14+ visited sports websites in an average four weeks during the year to December 2015. This ranged across rolling quarters from a peak of 34 per cent in June to August down to 29 per cent in October to December. The official AFL website is the most-visited sports website in Australia, with 1,457,000 visitors in an average four-week period in 2015. Monthly visitation peaked at 1,826,000 during the May-July quarter. The number two website is Fox Sports, which 1,043,000 Australians visited in an average four weeks in 2015, with visitation peaking from May to September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, NINEMSN PTY LTD, NATIONAL RUGBY LEAGUE, ESPN CRICINFO, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Australians spent 552 million hours Googling in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that 6,903,000 Australians aged 14+ (86 per cent) visited the Google Search page at least once during an average four-week period in the year to December 2015. Some 1,929,000 visited Bing and 1,820,000 visited Yahoo!7. The survey also shows that 99 per cent of people who use Bing or Yahoo!7 also use Google. Meanwhile, Google Search visitors averaged a touch over 2.5 hours each on the site in an average four weeks in 2015, for an estimated total of 552 million hours of national Googling over the year. Bing visitors spend almost 24 minutes on Bing on average during a four-week period, for a combined national Bing time of not-quite 10 million hours in 2015. However Yahoo!7 Search visitors spend only a little over seven minutes on the site each on average (tallying less than three million hours in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, BING, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Publishers muscle-up with new bans on users of ad-blocking software

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Original article by Darren Davidson
The Australian – Page: 23 : 12-Oct-15

Nine Entertainment Company has moved to protect its advertising revenue by preventing people who use ad-blocking software from viewing video content on its websites. "The Australian" is also examining options to combat the use of ad-blocking software, which has become more popular since Apple’s recent decision to allow its use on the iPad and iPhone. It is estimated that the software could slash online advertising revenue by around $A1.4bn in 2016.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, APPLE INCORPORATED, MI9, NINEMSN PTY LTD, DAILY MAIL AUSTRALIA, RATECITY PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, CITIGROUP PTY LTD

1.6 million Australians clicking online ads

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 8.1 per cent of Australians aged 14+ (or 1.6 million people) said they clicked through online advertising in the last four weeks. This represents growth of almost 50 per cent since the year to June 2011. The survey also shows that 1,248,000 Australians clicked online ads via a computer in an average four week period (up 25 per cent), while 378,000 clicked via mobile (more than six times as many as in 2011), and 265,000 via tablet (which had only recently landed in 2011). Some 300,000 clicked online ads via multiple devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

News Corp websites cement digital standing

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Original article by Darren Davidson
The Australian – Page: 26 & 28 : 27-Jul-15

Data from Nielsen shows that News Corp’s news.com.au website boasted 3.7 million unique visitors in June 2015, making it Australia’s most popular free news website. Meanwhile, News Corp’s "The Australian" is the most popular paywalled news website, with one million unique visitors in June. The website of "The Australian Financial Review" had 452,000 unique visitors.

CORPORATES
THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ, AUSTRALIAN BROADCASTING CORPORATION, GUARDIAN NEWS AND MEDIA LIMITED, APN NEWS AND MEDIA LIMITED – ASX APN, DAILY MAIL AUSTRALIA, THE HUFFINGTON POST

Over 2.5m Australians now going online for Government information and services

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey has found that 13.1 per cent of Australians aged 14+ used the internet to access government information and services in an average four-week period during the year to March 2015. This compares with 9.7 per cent in the year to March 2011. The survey also shows that 21.6 per cent of small business owners research government information and services online, as do 17.5 per cent of Australians who are looking for work and 16.1 per cents of parents who have children under the age of 18 in the home.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DIGITAL TRANSFORMATION OFFICE

iiNet says Netflix surge calls for NBN price cut

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Original article by David Ramli
The Australian Financial Review – Page: 37 : 6-Jul-15

Australian-listed iiNet has increased its network capacity after customers complained of slower internet speeds due to the popularity of Netflix. However, CEO David Buckingham says prices for accessing the national broadband network will need to be significantly reduced to take into account the use of video streaming services. He adds that such services may not be affordable for many consumers when the NBN rollout is complete unless the issue is addressed.

CORPORATES
IINET LIMITED – ASX IIN, SINGTEL OPTUS PTY LTD, NETFLIX INCORPORATED, SUPERLOOP LIMITED – ASX SLC, TPG TELECOM LIMITED – ASX TPM, DODO INTERNET PTY LTD, EXETEL PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, NBN CO LIMITED