ACMA report shows Australians are embracing data-hungry tech

Original article by Finbar O’Mallon
The New Daily – Page: Online : 27-Feb-20

The Australian Communications & Media Authority’s annual report has highlight consumers’ growing use of digital technologies. ACMA notes that almost nine in 10 Australians accessed the internet via mobile phone in 2018-19, although fixed internet lines accounted for the bulk of data downloads. Meanwhile, more than half of Australians use Netflix, while one in 10 Australian use at least four streaming video services. The figures also show that online advertising is now worth $8.8bn a year.

CORPORATES
AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY, NETFLIX INCORPORATED

Streaming services deliver surge in internet data downloads

Original article by Max Mason
The Australian Financial Review – Page: 7 : 22-Jan-20

Data from the Australian Competition & Consumer Commission shows that internet users’ data downloads increased by 47 per cent in 2018-19. The ACCC has indicated that growing use of subscription video-on-demand services was a major contributor to the sharp increase in data usage. The ACCC also notes that 88 per cent of the data downloaded during the financial year was via fixed broadband services, while the proportion of broadband plans with unlimited data has risen from six per cent in 2014-15 to 57 per cent.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, KAYO SPORTS, FOXTEL MANAGEMENT PTY LTD, OPTUS SPORT

Australians spending more time online than working

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

A Roy Morgan Single Source survey shows that Australians aged 14+ spent a total of just over 21.9 billion hours on the Internet in the year to March 2018 (whether at home, at school, while at work or elsewhere), compared to 20.5 billion hours working. Some 4.6 billion of those hours online occurred at work – whether work related or not. Analysing time on the Internet more closely shows that 5.9 billion hours were spent using social media, while the balance of just under 16 billion hours was spent using the Internet for other purposes. A further 18.6 billion hours were spent watching TV and 14.6 billion hours were spent listening to radio. The 92% of Australians who watch TV in a given week average 1,004 hours each of TV viewing over the full year while the 85% who listen to radio during the week listen to an average of 851 hours per year of radio. Newspapers scored 1.8 billion hours of national attention over the year, with magazines claiming just over 820 million hours overall.

CORPORATES
ROY MORGAN LIMITED

Australians worried about online privacy but slow to act

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

A Roy Morgan study into online privacy has found that around 90% of Australians aged +14 say it is unacceptable for companies to collect personal financial data (15% say it is "somewhat unacceptable" and 77% say it is "very unacceptable"), to scrape the contents of messages or emails (20% somewhat and 69% very unacceptable), or to collect health and medical data (15% somewhat and 74% very unacceptable) for the purpose of tailoring ads and offers to consumers. Less than 5% deem these practices to be acceptable (either very or somewhat acceptable). However, despite these concerns only around 15% of Australians claim to "always" or "often" read terms and conditions when signing up for online services, and over 54% rarely or never read them. The findings are based on interviews with a representative sample of 967 Australians drawn from Roy Morgan’s Single Source panel in June 2018.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan pixel works with Google’s Accelerated Mobile Pages (AMP)

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

Traditional Internet measurement systems have recently hit three problems: Google’s Accelerated Mobile Pages (AMP), HTTPS pages and Facebook Instant Articles. Roy Morgan’s Internet measurement system Roy Morgan Live Audience Evaluation solves all three so website owners, advertisers and agencies can measure and monitor website and digital advertising audiences with confidence that they are getting the true answers. It allows any business with an online presence to install a ‘pixel’ – a short line of invisible code – on any website page or digital advertising in order to measure and profile digital audiences. The pixel, in conjunction with a panel of 19+ million devices and sophisticated data science and accelerated analytics, enables near real-time measurement of de-duplicated reach and in-depth profiling of the people engaging with a website or digital campaign without compromising the privacy of any individuals.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Telstra plans to market 5G from 2019

Original article by Paul Smith
The Australian Financial Review – Page: 18 : 5-Feb-18

Telstra is intending to run 5G trials during the upcoming Commonwealth Games on the Gold Coast, with the intention of offering full 5G services in 2019. Rival telco Optus had announced on 2 February that it intends to start offering 5G services in 2019. Meanwhile, telecommunications Paul Budde says 5G represents a threat to the NBN when it comes to those internet users that purchase the more basic user packages, although NBN spokesperson Tony Brown does not believe this is the case.

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, NBN CO LIMITED, VODAFONE AUSTRALIA LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Cheap and fast NBN service attracts broadband switchers

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that 15% of Australian households that now have an NBN connection at home either switched to the NBN or switched their NBN fixed broadband service provider in the last 12 months. Some 53.7% of decision makers – those who are considered to be the decision makers in their household when it comes to technology – cited "cheaper rates" as the reason for choosing the new plan in the six months to September 2017, almost double the rate of a year ago (26.9%) and far higher than existing fixed broadband users (28.9%). Fixed broadband decision makers making the switch to a new NBN Service Provider in the last year were also far more likely than a year ago to mention faster data connection/download speeds (31.6% cf. 17.8%) and clear pricing of the plan (29.5% cf. 22.3%). Meanwhile, decision makers that switched to an ADSL or Cable fixed broadband service provider were also just as likely to choose based on faster connection and download speeds (30.5% cf. 31.6% for NBN) although clearly less likely to nominate cheaper rates (38.8% cf. 53.7% for NBN) or clear pricing of the plan (24.2% cf. 29.5% for NBN).

CORPORATES
ROY MORGAN LIMITED

Telcos refuse to guarantee speed

Original article by Anthony Klan
The Australian – Page: 1 & 2 : 24-Jul-17

NBN Co is imposing high bandwidth charges on telcos, in order to provide the Federal Government with a sound return on the $A49 billion it has committed to the National Broadband Network project. The high charges mean telcos are not buying the required amount of bandwidth, resulting in very slow access times during high usage periods. As a result, telcos such as Telstra, Optus and TPG are refusing to promise that customers who sign for a specific NBN speed package will indeed be guaranteed to receive services at that speed.

CORPORATES
NBN CO LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, DODO AUSTRALIA PTY LTD, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIAN LABOR PARTY

Kids now spend more time online than watching TV

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-17

Roy Morgan’s Young Australians Survey has found that Australians aged 6-13 spent an average of almost 12 hours a week using the internet in 2016, almost double the six-and-a-bit hours a week kids spent online in 2008. Including all internet use at home, school or elsewhere, the time spent online has risen consistently over the period, increasing by an average 42 minutes each year. In contrast, the average Australian youngster spent 10.5 hours a week watching TV in 2016, down from over 14.5 hours a week in 2008. However, almost 30 per cent of kids’ internet usage is done outside the home. At home, kids spend almost eight and a half hours a week using the internet – still around two hours less than they spend watching TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians still spend more time watching TV than using the internet at home

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-16

A Roy Morgan Single Source survey has found that Australians (aged 14+) watch over 18 hours of television a week on average (1,095 minutes), compared with over 19 hours in total using the internet anywhere (1,159 minutes). However, six hours of that internet time (31% of the total) includes time spent online at work, school or elsewhere (361 minutes) – places where TV isn’t often an entertainment option. So to compare apples with apples, the average Australian actually spends almost five hours more watching TV than using the internet when at home (798 minutes). Roy Morgan Research CEO Michele Levine says Australians’ average time spent watching television declined from 2004 to 2012, coinciding with the rapid growth in home internet and arrival of smartphones, tablets and smart TVs. However the time spent watching television has steadied over the last few years, suggesting that we may be approaching a "base" level of habitual TV viewership in the internet age.

CORPORATES
ROY MORGAN RESEARCH LIMITED