MARGARINE – AUSTRALIA

Butter outspreads margarine in Australian kitchens

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that more than 12.3 million Australians aged 14+ bought butter, margarine or another type of butter blend/dairy spread in an average month during the year to December 2018. This compares with just under 11.9 million in 2014. The survey also found that 8.6 million Australians (or 42%) bought butter in an average month in 2018, an increase of more than 1.1 million in the last four years. In comparison, just over five million Australians (25%) bought margarine in an average month in 2018, representing a significant decline of over 1.3 million in four years. In addition, nearly 2.6 million Australians (13%) bought a butter blend/dairy spread in an average month in 2018, an increase of nearly 650,000 from four years ago. The survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

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ROY MORGAN LIMITED

Spreading the joy: Australia’s growing taste for butter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-16

A Roy Morgan Single Source survey has found that 54.7 per cent of Australian grocery buyers aged 14+ purchased butter in an average four-week period during the year to June 2016. This compares with 47.2 per cent in the year to June 2012. Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56.0 per cent in 2012, while 30.4 per cent purchased dairy spreads/butter blends (down from 30.1 per cent). The survey also shows that supermarket brands are the most popular in the margarine and butter categories, while Devondale Dairy Soft is the most popular brand of butter-blend/dairy-spread.

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ROY MORGAN RESEARCH LIMITED