Butter outspreads margarine in Australian kitchens

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that more than 12.3 million Australians aged 14+ bought butter, margarine or another type of butter blend/dairy spread in an average month during the year to December 2018. This compares with just under 11.9 million in 2014. The survey also found that 8.6 million Australians (or 42%) bought butter in an average month in 2018, an increase of more than 1.1 million in the last four years. In comparison, just over five million Australians (25%) bought margarine in an average month in 2018, representing a significant decline of over 1.3 million in four years. In addition, nearly 2.6 million Australians (13%) bought a butter blend/dairy spread in an average month in 2018, an increase of nearly 650,000 from four years ago. The survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s