MARKETING – AUSTRALIA

Corporates too reliant on Facebook

roymorgansocial Leave a comment

Original article by David Swan
The Australian – Page: 13 & 17 : 6-Oct-21

Marcus Thompson says Facebook’s global outage highlights the fact that Australian businesses rely too much on the social media giant and many lack an alternative platform to engage with customers. Thompson, the former head of information warfare at the Australian Defence Force, says local companies need to become more self-sufficient and less dependent on offshore-based digital platforms. Localsearch co-founder Daniel Stoten says small businesses must have a presence on all social media sites that are used by their customers, rather than being reliant on one platform. The Facebook outage lasted for nearly six hours, and has been attributed to a faulty configuration change; it also affected WhatsApp, Instagram and Messenger, and had to be announced on rival platform Twitter.

CORPORATES
FACEBOOK INCORPORATED, WHATSAPP INCORPORATED, INSTAGRAM LLC, FACEBOOK MESSENGER, TWITTER INCORPORATED, LOCALSEARCH

Domain eyes summer of sport boost

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 18 : 21-Nov-18

Property listings group Domain Holdings will have a significant marketing presence on Australian TV during the 2018-19 summer. Domain will be the naming rights sponsor of cricket, which will be broadcast by the Seven Network for the first time. Domain is also expected to be marketed heavily on the Nine Network following the merger between Nine Entertainment Company and Fairfax Media, which is Domain’s largest shareholder. CEO Jason Pellegrino is confident that Domain can increase its reach outside its core markets of Sydney and Melbourne.

CORPORATES
DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, CRICKET AUSTRALIA, AUSTRALIAN OPEN TENNIS

Mumbrella now US owned after $8m sale

roymorgansocial Leave a comment

Original article by Dana McCauley
The Australian – Page: 23 : 23-Dec-17

US firm Diversified Communications has acquired Mumbrella for an undisclosed amount. Tim Burrowes, who co-founded the marketing and media website in 2008, said he planned to continue in his role as content director, and that the price that Diversified Communications had paid for Mumbrella was "good", but not enough to take early retirement on. Mumbrella generated revenue of $A7 million in 2016-17, allowing it to make its first $A1 million profit, and it is believed Diversified Communications paid around $A8 million for it. Mumbrella makes most of its money from trade shows, and Burrowes says Diversified Communication’s ownership of it will help it to grow that side of its business.

CORPORATES
MUMBRELLA, DIVERSIFIED COMMUNICATIONS

Mag ads in Vogue despite Instagram hype

roymorgansocial Leave a comment

Original article by Dana McCauley
The Australian – Page: 26 : 11-Dec-17

The University of South Australia’s Professor Byron Sharp says traditional forms of advertising are still more effective than social media marketing. This is demonstrated by the fact that fashion designer Kristian Chase generated just two online sales of a swimsuit that two Instagram influencers promoted, despite the fact that one post attracted about 11,000 "likes". In contrast, Chase generated sales of nearly 700 in one month by placing a full-page advertisement for the swimsuit in the print edition of "Vogue" magazine.

CORPORATES
UNIVERSITY OF SOUTH AUSTRALIA, INSTAGRAM LLC, FACEBOOK INCORPORATED, ACQUA BLUE, HEAVEN SWIMWEAR, TRIBE HOLDINGS LIMITED

Campaign Monitor rocked by upheaval

roymorgansocial Leave a comment

Original article by John McDuling
The Australian Financial Review – Page: 15 : 19-Jun-17

Alex Bard has resigned as CEO of email marketing services provider Campaign Monitor. He joined Campaign Monitor in 2014. The company, which is valued at $A600 million, has over two million customers. Bard has indicated that he plans to seek a career in venture capital. Meanwhile, it is understood that Campaign Monitor founders Dave Greiner and Ben Richardson stepped aside from their day-to-day involvement in the company some months ago.

CORPORATES
CAMPAIGN MONITOR PTY LTD, APPLE INCORPORATED, ADIDAS-SALOMON AG, VICE MEDIA INCORPORATED, MAILCHIMP, EXACTTARGET PTY LTD, SALESFORCE, INSIGHT VENTURE PARTNERS, ACCEL PARTNERS, DILIGENT CORPORATION, DIGITAL ROOM, ATLASSIAN CORPORATION PLC

CrownBet spent $80m on ads

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 29 : 12-Dec-16

CrownBet’s financial results for 2015-16 show that the company posted a loss of $16.9m, compared with an $A18.3m loss previously. Its advertising and marketing budget for the financial year was $A79m. In contrast, Tabcorp and Tatts Group spend $A64m and $A61m respectively on marketing during 2015-16. CrownBet boasted wagering revenue of $A157m.

CORPORATES
CROWNBET PTY LTD, CROWN RESORTS LIMITED – ASX CWN, TABCORP HOLDINGS LIMITED – ASX TAH, TATTS GROUP LIMITED – ASX TTS, SPORTSBET AUSTRALIA, BET365 GROUP LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, RACING VICTORIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RESPONSIBLE WAGERING AUSTRALIA, AUSTRALIAN LABOR PARTY

Fifield tops AdNews Power 50 list

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 27 : 7-Nov-16

AdNews magazine will relaunch its list of the most powerful individuals in the Australian advertising, media and marketing sector after a three-year absence. Communications Minister Mitch Fifield heads the AdNews Power 50 list, which will be published on 8 November 2016. He is followed by News Corp Australia executive chairman Michael Miller, Omnicom Media Group CEO Peter Horgan, Dentsu Aegis Network CEO Simon Ryan and Seven West Media’s chief revenue officer Kurt Burnette.

CORPORATES
AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS LIFE MEDIA PTY LTD, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, IPG ASIA-PACIFIC

Telstra thrives on new look tag

roymorgansocial Leave a comment

Original article by Darren Davidson
The Australian – Page: 25 : 18-Jul-16

Telstra will use its alliance with Olympic Games broadcaster Seven Network to launch a major overhaul of its brand. The telco has developed its rebranding in partnership with creative agency The Monkeys, and will replace its long-running "It’s how we connect" tagline with "Thrive On". Joe Pollard, Telstra’s group managing director of media and marketing, says the new branding is based on the theme that the telco "empowers people to thrive".

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, THE MONKEYS PTY LTD, AUSTRALIAN OLYMPIC COMMITTEE, FEDERAL COURT OF AUSTRALIA

Investors approve STW, WPP merger

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 16 : 5-Apr-16

More than 99 per cent of STW Communications Group shareholders have endorsed a proposed merger with WPP Group’s Australian division. STW will change its name to WPP AUNZ and retain its Australian sharemarket listing. It will be headed by STW CEO Mike Connaghan, who has flagged an eventual reduction in the number of businesses owned by the combined group. It will boast revenue of about $A850m.

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, WPP GROUP PLC, SINGLETON, OGILVY AND MATHER HOLDINGS PTY LTD, CAVENDISH SQUARE

Facebook and co over-rated, says academic

roymorgansocial Leave a comment

Original article by Dominic White
The Australian Financial Review – Page: 31 : 14-Mar-16

Melbourne Business School’s Professor of Marketing, Mark Ritson, has criticised the trend for marketers to shun traditional media in favour of social media. He notes that data from Nielsen indicates that only 46 per cent of people trust advertisements on social media, while 63 per cent trust TV ads and 60 per cent trust print ads. Likewise, just 23 per cent of Australians follow brands via social media, according to data from Sensis.

CORPORATES
MELBOURNE BUSINESS SCHOOL, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, SENSIS PTY LTD, AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISERS, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC