MARKETING RESEARCH – AUSTRALIA

Australians share the Valentine’s Day love today

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Original article by
Australian Retailers Association – Page: Online : 14-Feb-24

Research from the Australian Retailers Association, in conjunction with Roy Morgan, shows that 3.4 million Australians will spend an average of $135 per head on Valentine’s Day gifts in 2024, up from $118 in 2023. In total, Australians are predicted to spend $465 million on traditional gifts for loved ones, as well as gifts for themselves. ARA CEO Paul Zahra has highlighted the importance of inclusivity in the traditional Valentine’s gifting experience this year, noting the opportunity for all individuals to use the day as a time of self-appreciation. Amongst the top gifts of choice for survey respondents this year are flowers, chocolates and hospitality outings.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Over 14 million Australians are now consuming alcohol – driven by increases for wine and RTDs

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Feb-24

New data from Roy Morgan’s Alcohol Consumption Report shows that 14,013,000 Australians aged 18+ consumed alcohol in an average four-week period in the 12 months to September 2023. This compares to 13,073,000 (66.3%) in the year to March 2020, prior to the pandemic. The number of Australians drinking wine increased from 8,096,000 (41.0%) pre-pandemic to 9,068,000 (44.1%) in the year to September 2023. The spirits category enjoyed a clear ‘pandemic boost’ of over 1 million extra consumers; in the 12 months to December 2021 there were 6,759,000 (33.8%) Australians drinking spirits. However, this ‘boost’ has receded; now 5,623,000 (27.3%) Australians drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,319,000 (21.0%) in late 2023, an increase of over 2.1 million people. Meanwhile, now 6,725,000 Australians (32.7%) consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck.

CORPORATES
ROY MORGAN LIMITED

Apple Pay overtook Afterpay in average users in 2023 to become the third most widely used digital payment service in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-24

The latest Roy Morgan Digital Payments Report shows that Apple Pay has more than doubled its share of users in the Australian market over the last three years, and it overtook Afterpay amongst Australians during 2023 as user numbers of Afterpay plateaued. Apple Pay is now used by almost 4 million Australians (17.7% of the population) in an average 12 months and is clearly the third most widely used digital payment service. The user numbers for Apple Pay exceeded that of Afterpay, which is now used by around 3.4 million people (15.2%), for the first time in March 2023. Afterpay launched in the Australian marketplace in late 2014, just over a year before Apple Pay entered the Australian market late in 2015. The rapid growth in user numbers for Apple Pay contrasts with the digital payment services from PayPal and BPAY, which are both used by over 40% of Australians, but have not experienced much growth in recent years. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 60,000 Australians annually.

CORPORATES
ROY MORGAN LIMITED, APPLE PAY, AFTERPAY LIMITED, PAYPAL AUSTRALIA PTY LTD, BPAY PTY LTD

Aussies to splash $465 million in the name of love amid cost-of-living squeeze

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Feb-24

Research from the Australian Retailers Association, in conjunction with Roy Morgan, shows that 3.4 million Australians will buy Valentine’s Day gifts this year, down 700,000 from 2023. Australians are forecast to spend $465 million this Valentine’s Day (down 4.1% or $20 million from 2023). While the overall spend and number of Valentine’s Day shoppers is tipped to fall this year, those who are gift-giving are set to spend $135 per head (up from $118 in 2023 or 14.4%). The 18-34 age demographic remains the highest-spending demographic and is set to spend $145 million on Valentine’s Day this year, down substantially from $215 million last year. They are closely followed by those aged 35-49, who will spend $140 million, broadly the same as last year. Flowers (mentioned by 48% of respondents), chocolates (33%) and dinner or a trip away (11%) are set to be the most popular purchases. This ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 5,670 Australians aged 18+ on Wednesday January 24 – Wednesday January 31, including 685 who plan on buying gifts for Valentine’s Day.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Super fund satisfaction improves since low in July 2023 with strong performances from HESTA, Unisuper & CARE Super

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jan-24

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 65.9% in November 2023, an increase of 0.9% points from July (65.0%). However, satisfaction with super funds is still significantly higher than the long-term average of 58.2% from 2007-2023, and also higher than at any time prior to the pandemic years of 2021-22 when the measure was at record highs. Customer satisfaction for Industry Funds is down 1.4% points to 68.2% compared to a year ago, although this is the smallest decline of any of the four super fund categories. Customer satisfaction with Retail Funds has declined by 2.7% points to 58.9%, and this category continues to have clearly the lowest customer satisfaction of any of the four categories. Customer satisfaction for Public Sector Funds has in turn declined by 3.2% points from a year ago to 70.7% – the largest decline for any of the super fund categories. A standout performer over the past year has been Self-Managed Funds, which have increased their customer satisfaction by 1.9% points to 75.8% and clearly the highest customer satisfaction of any of the four super fund categories. This is the highest level of customer satisfaction for Self-Managed Funds since May 2022. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Australians have 200 million days of annual leave due

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Dec-23

New data from Roy Morgan shows that over 8.8 million Australians in paid employment now have 200 million days of annual leave due. A further 5.1 million workers in paid employment have no leave. The accrued annual leave of 200 million days is a record high and represents an increase of 15 million (+7.9%) on the 185 million days of accrued annual leave Australians had available in September 2021. Australians had around 150 million days of annual leave due when the pandemic began in March 2020. This figure increased rapidly during the pandemic years of 2020-2022 and is now over 30% higher than in early 2020. The average days of annual leave due increased from just over two weeks (12.3 days in March 2020) to nearly three weeks (14.1 days in September 2021). Over the last two years the average days of annual leave due per worker has remained virtually unchanged at 14.1 days, but the overall total has increased as the workforce has swelled significantly.

CORPORATES
ROY MORGAN LIMITED

Bunnings overtakes Coles as second most trusted brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Dec-23

Hardware store Bunnings has overtaken Coles as Australia’s second most trusted brand in the 12 months to September 2023. Bunnings was the most trusted brand in Australia in the pre-pandemic era, and was in top spot until May 2020 when overtaken by Woolworths, which has held first place ever since. The most trusted brands are still dominated by major retailers, with Woolworths Bunnings, Coles, ALDI and Kmart rounding out the top five. Meanwhile, telecommunications company Optus remains the most distrusted brand in Australia, even before the recent data outage in early November. Other familiar names near the top of the most distrusted brands include social media giant Facebook/Meta, embattled airline Qantas, private health insurer Medibank and retail giant Harvey Norman.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, META PLATFORMS INCORPORATED, FACEBOOK, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK PRIVATE LIMITED – ASX MPL, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

There were nearly two million extra vehicle insurance policies in 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Dec-23

New data from Roy Morgan shows that there were 33.7 million vehicle insurance policies across Australia in October 2023, compared with 32.1 million in October 2022. The year-on-year increase of 1.6 million follows the substantial rise in Australia’s population after the winding down of COVID-19 restrictions, which contributed to an increasing number of registered motor vehicles on the nation’s roads. The research also shows that cost-of-living pressures are prompting more Australian to look for the best vehicle insurance deals; some 7.7% of vehicle insurance policies were switched to another company in the year to October, while 25.9% were renewed after approaching another company. These are some of the latest findings from Roy Morgan’s Single Source insurance data, derived from in-depth personal interviews conducted with over 60,000 Australians per annum.

CORPORATES
ROY MORGAN LIMITED

Virgin Australia, Toyota and Fortescue Metals are Most Trusted Brands in Key Industries for 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-23

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for 2023 in the mining and petroleum, automotive, utilities, food and beverage, and travel and tourism industries. Fortescue Metals Group is the most trusted brand among a field of over 20 of the most prominent mining and petroleum companies; it was the sole entrant in the category to emerge with a positive net trust rating in the 12 months to June 2023. Toyota has topped the industry rankings as the most trusted brand in automotive since Roy Morgan began interviewing Australians about trust and distrust in 2018. The hotly contested utilities category has been won by Perth-based Synergy; it overtook Melbourne-based Red Energy, who were the ‘Most Trusted Utility Brand’ since Roy Morgan began surveying on trust and distrust five years ago. In the Food & Beverage category Cadbury has emerged as the most trusted brand for the second year ahead of more than 80 rival brands. Virgin Australia emerged as the only trusted brand in the Travel & Tourism sector for 2023, taking the title of ‘Most Trusted Travel & Tourism Brand’ from rival Qantas.

CORPORATES
ROY MORGAN LIMITED, FORTESCUE METALS GROUP LIMITED – ASX FMG, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, SYNERGY, RED ENERGY PTY LTD, CADBURY AUSTRALIA LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2023

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Nov-23

Roy Morgan has presented the annul Roy Morgan Trusted Brand Awards for 2023 in the retail and consumer products industries. Hardware brand Bunnings has had a second consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart, also repeating its success of a year earlier. South Korea-based multinational Samsung has recorded its second straight victory in the ‘Most Trusted Consumer Products Brand’ category, while Apple is the ‘Most Trusted Technology Brand’ for a second consecutive year. Australia’s largest supermarket chain Woolworths has triumphed once again as the ‘Most Trusted Supermarket Brand’ as well as the ‘Best of the Best’ Most Trusted Brand in Australia for 2023.

CORPORATES
ROY MORGAN LIMITED