MARKETING RESEARCH – AUSTRALIA

Consumer satisfaction with big four banks improves in April

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

A Roy Morgan Research Single Source survey has found that the overall satisfaction level of the personal customers of Australia’s four major banks rose to 80.2 per cent in the six months to April 2016, compared with 80 per cent in March. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.7 per cent, which is 0.4 per cent lower than previously. Meanwhile, many smaller banks had higher customer satisfaction ratings than the "big four", with Teachers Mutual boasting a satisfaction rating of 92.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK AUSTRALIA, BEYOND BANK AUSTRALIA, ING DIRECT, BENDIGO BANK, ME BANK

ANZ-Roy Morgan Australian Consumer Confidence creeps higher – up 0.6pts to 115.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 0.5 per cent to 115.7 in the week ended 22 May 2016. It has risen 3.6 per cent over the past four weeks. The latest increase likely reflects several factors, including last week’s jobs report (which confirmed healthy conditions in the labour market), strong auction clearance rates, the positive impact from the RBA rate cut three weeks ago and ongoing gains in equity markets since early April. Consumers’ views towards their finances in the next 12 months rose 3.4 per cent, but consumers’ views toward economic conditions in the next 12 months fell slightly.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

TV today: free and paid, linear and on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that 95.4 per cent of Australians aged 14+ watched TV in some form in the first four months of 2016. The survey also shows that 90.2 per cent of Australians watched any ‘linear’ free-to-air (FTA) TV during an average week. Meanwhile, 34.8 per cent watched TV ‘On Demand’ in an average four weeks, including the FTA networks’ catch-up services and Subscription Video on Demand (SVOD) services, while 26.7 per cent watched ‘linear’ Foxtel in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

Arthouse buffs see more films overall, including almost as many mainstream movies as other cinema-goers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that of the one million Australians aged 14+ who see arthouse or foreign-language movies at the cinema, 58 per cent saw just one such film in an average three months during the year to December 2015. Meanwhile, 30 per cent saw two or three such films, and the remaining 12 per cent saw four or more. Overall, at an average of two such films each per quarter, it adds up to a total of eight arthouse/foreign films over the year. The survey also shows that arthouse movie audiences also saw an average of 14 films at cinemas in 2015 (3.5 per quarter on average) – which therefore includes six mainstream movies. The 8.4 million cinema-goers who do not see any arthouse or foreign-language movies in a three-month period only averaged nine movies each over the course of the year.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Economic Issues the key to the Federal Election

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 20-May-16

A special Roy Morgan telephone survey, which was carried out on 4-5 May 2016, has found that 42 per cent of Australians aged 14+ regard Economic and Financial Issues as the most important set of problems facing the nation. This has increased by four per cent since October 2015. The survey also shows that 13 per cent of Australians rate Religion/Immigration/Human Rights Issues as the biggest problems facing the country (down three per cent). Meanwhile, 25 per cent of Australians identified Environmental Issues as the biggest problems facing the world (up four per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Media agencies keen to tackle ad viewability issues, audit body research suggests

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Original article by Miranda Ward
Mumbrella – Page: Online : 18-May-16

An Audited Media Association of Australia survey has found that 52 per cent of media agency professionals identified the issue of ad viewability as a priority for the industry in the next 12 months. However, this was seen as a key issue by just 36 per cent of marketing directors. Meanwhile, respondents rated Google Analytics as the most trusted metric brand, followed by the Audit Bureau of Circulations, Roy Morgan Research, Nielsen and OzTAM.

CORPORATES
AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED, GOOGLE ANALYTICS, AUDIT BUREAU OF CIRCULATIONS, ROY MORGAN RESEARCH LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, CIRCULATIONS AUDIT BOARD OF AUSTRALIA, GFK PTY LTD

Powering up: using the same supplier for electricity and gas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-16

A Roy Morgan Single Source survey has found that 92 per cent of Australians aged 14+ who live in households connected to ActewAGL electricity also use the utility for gas. Meanwhile, 85.4 per cent of Alinta Energy customers use it for both gas and electricity, followed by AGL Energy (84.3 per cent) and Simply Energy (82.5 per cent). The survey, which was carried out in the year to March 2016, also shows that capital city dwellers (70.0 per cent) are far more likely than regional residents (52.8 per cent) to live in households with both electricity and gas connected to the same supplier. However, a considerably lower proportion of people living in regional areas have a gas connection.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, SIMPLY ENERGY, RED ENERGY PTY LTD

Will proposed super changes impact L-NP vote?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Research Single Source survey has found that 65.5 per cent of Australian electors who hold more than $A1m in superannuation are Liberal-National Party voters, as are 46.8 per cent of those with $A150,000 to under $A1m in super. The proposed changes to superannuation in the May 2016 Budget have the potential to negatively impact these two groups, which together comprise more than one in three (37.2 per cent) L-NP voters with super. However, just 28.6 per cent of voters with super balances of less than $A50,000 intend to vote L-NP, while 32.7 per cent intend to vote for the Australian Labor Party.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

No kidding: parents of infants more likely than those of older children to take overseas holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence ticks up to 115.1 after Federal Election called for July 2

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 1.1 per cent to 115.1 in the week ended 15 May 2016, remaining above its long run average for the third consecutive week. The RBA’s cut to the official cash rate two weeks ago likely had a (delayed) positive impact on consumer confidence. Consumers’ views towards their current finances fell 1.8 per cent, but consumers’ views toward economic conditions in the next 12 months rose by 6.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA